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Marketing Plan Idea Essay . End of paper citations not needed, just include terms stated in attachment with chapter and page number next to terms i.e. Ch. 2 p. 120. The product idea is reversible t-shirts. Business terms and definitions and their chapter and on what page they can be found are in attachment file.

Essay Instructions:
Instructions: Just bold and underline terms (not chapter or page number) then put the chapter and page number next to term in correct formation. Must be between 500 and 1000 words is required for this assignment. Proper grammar, spelling and punctuation are required. There is zero tolerance for plagiarism. 1) Explain in your words what a Marketing Plan is and why it is important to a business. Use at least three terms/concepts from chapter 2. Bold and underline the terms and put the chapter and page number next to it. Example: term Ch. 2 p.35 2) Pretend you needed to create a new product. What product would you want to create? Why? Use at least three terms/concepts from chapter 6. Bold and underline the terms and put the chapter and page number next to it. 3) Who do you think would by this product? Why? Use at least three terms/concepts from chapter 7. Bold and underline the terms and put the chapter and page number next to it. 4) What is an Executive Summary? Why is important? Do you write it before or after you create a marketing plan? Explain? Write a paragraph for each numbered instruction that equals to 500 and 1000 for entire essay. MARKETING PLAN IDEA ESSAY CAN BE 500 - 1000 WORDS. WHICH EVER IS EASIER
Essay Sample Content Preview:
Marketing Plan Idea for Reversible T-shirts Name Institutional Affiliation Professor Date Marketing Plan We use marketing as an exciting method of putting our businesses inside the market. As a term, marketing has an extensive meaning, defined as a set of activities, processes, and institutions that lead a share to a business within a corporation. In today's competitive business environment, we use marketing as an essential weapon for situational analysis and achieving corporate objectives and strategies in an institution. To create a positive perception of a corporation in the market, marketing is a strategic approach, and a marketing strategy is required. Thus, in this context, a marketing plan acts as a report that records detailed steps to accomplish a business plan in our target market. This makes a marketing plan a vital factor in any business for its ability to coordinate events within the organization and coordinate the organization with decision-makers outside the firm. A difference may be noticed. "Market planning" is the planned adaptation of a unit's marketing strategies to respond to opportunities and threats in the marketplace. In contrast, "marketing planning" is adapting the whole marketing mission to the changing marketing environment, which helps with financial projections. The marketing plan reveals the sales, promotional, and other marketing strategies to help the firm achieve its overall business objectives. It is the basis of firm business marketing strategies and a crucial step in business planning. Reversible T-Shirts As the seasons change, we must also update our wardrobes and find room for large volumes of items. This is unacceptable for everyone, particularly those with limited space and budget. Dressing and arranging our wardrobe is also a daily problem. To address this problem, some products are designed to allow multiple uses and help make life easier. Among them, reversible t-shirts constitute an exciting and helpful solution, providing broader and varied...
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