Psychographic Clusters: TSO Over Funeral Home Class 1
Submit a paper that would justify which group(s) might be most likely to use the services of a Transfer Service Operation over a funeral establishment Class 1.
Psychographic Clusters to include are
- EGO OPTIMISTS
- LUXURY ADVENTURE
-PAY CHEQUE TO PC
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Psychographic Clusters: TSO Over Funeral Home Class 1
The use of psychographic clusters to classify people in society helps in understanding the attitudes, behavior, and perspectives of people towards different things. Evaluating the groups that will use the services of a Transfer Service Operation over a funeral establishment Class 1 helps in assessing how they would treat the process of laying a relative or close person to rest. A Transfer Service Operation (TSO) is a service where one is offered dignified movement of the body from the place of death to the funeral home and from the funeral home to the final resting place. On the other hand, a funeral establishment class 1 is one that offers a whole package of general services, including embalming, funeral services, removal of medical devices such as implants and pacemakers, and a less costly transfer service. TSO is luxurious, while funeral establishment class 1 is average, making it affordable. Evaluating the groups that will highly prefer the use of TSO over funeral establishment class 1 between ego optimists, luxury adventure, and