Informational Memo About Campbell Inc.
Assignment- Draft an informational memo with your group.
Purpose: To write a memo to inform the audience about an issue.
Skills: Synthesize the information, organize the information, and put this in a memo that is suitable for your audience and achieves your purpose. Employ the points set out in the textbook where you consider your reader, draft an engaging lead, and use appropriate headings as well as bullet points. Draft a concise professional memo that is a maximum of 1.5 pages. You will use headings and bullet points to organize some of the content.
Here is a link to a sample memo from Owl.English.Purdue.edu. The format provides a nice example for you to follow. You can use this format for setting up the persuasive memo and the informational memo.
https://owl(dot)purdue(dot)edu/owl/subject_specific_writing/professional_technical_writing/memos/sample_memo.html
Please pay close attention to the data in the doc provided and incorporate the data into your memo. You will not have to do any research.
Plain Language Document Checklist to answer below the memo
____ written for the average reader
____ organized to serve the reader's needs
____ uses "you" and other pronouns
____ uses active voice
____ uses short sections and sentences
____ written to one person, not a group
____ uses the simplest tense possible
____ uses "must" instead of "shall" to indicate requirements
____ places words carefully (exceptions are last, subjects and verbs are together)
____ avoids confusing words and constructions
Questions To Answer below checklist:
Do you understand the memo after a single reading?
Who is the audience?
What is the overt purpose?
What is the underlying goal?
Is the organization clear?
Is the memo readable? How can you enhance its readability?
Do the paragraphs each state a point?
Is the outline apparent? Can you pull the points easily?
Is the word choice precise?
Is the sentence structure effective? Are the sentences short, and direct?
Is the gist of the memo readily understandable?
Are headings and bullet points used correctly and effectively?
Is the bulleted information presented parallel in construction and does each bullet point work with the introductory phrase?
Is the context clearly presented?
Does the writer use the facts effectively?
Is the memo written with the appropriate tone, a sincere effort to inform and educate?
How can the visual impact be improved?
How would you revise the memo?
Does the writer follow the memo format?
Does the writer use the active voice whenever possible?
Does the writer use the present tense or the simple past tense?
Are the subjects in each sentence clear?
Does the writer avoid throat-clearing phrases?
Instructor
Course
Date
Informational Memo
To: Interns
From: Office of the Company President`
Date:
Re: Campbell, Inc. information
This memo is meant to familiarize you with Campbell, Inc. and facilitate your work on the account. It provides all the relevant information you need to execute your duty.
CAMPBELL'S BACKGROUND
Campbell’s, headquartered in Camden, New Jersey, was founded in 1869. It is a publicly-traded company on the NYS, with the ticker symbol CPB. The CEO is Mark Clouse. Although we think of soup when we think of Campbell, the company is a huge snack food manufacturer. The company makes many processed food products. The soup can is an iconic American image.
PRODUCTS OFFERED
Campbell’s product base includes more than just soups and snacks. The company’s products weathered the trends in its over 150 years of business.
Meals and beverages
Campbell offers some of the following meals and beverages:
* Campbell’s
* Campbell’s Chunky
* Prego
* Campbell’s Well, Yes!
* Campbell’s Slow Kettle
* Campbell’s Homestyle
Snacks
Some of the snacks the company provides:
* Cape Cod
* Kettle Brand
* Lance
* Pretzel Crisps
* Snyder’s of Hanover
Campbell’s newest product is Goldfish Mega Bites, launched in February 2022. They are a reboot of the classic “Goldfish” and are suitable for adults.
MARKET SHARE
Although many consumer staples declined in revenue this year, Campbell’s soups gained market share during the pandemic. The market share of soup sales increased by 2% and Kettle Chips by 4%.
POLITICAL ISSUES
Political stability determines business operations in various countries. Operating in multiple countries exposes the business to different political environments and risks.
SOCIAL ISSUES
Social action is also a part of Campbell’s culture. The company’s employees volunteer through Campbell Cares, giving back to their communities.
IMPACT OF THE ECONOMIC CONCERNS ON SALES
According to the Wall Street Journal (p. B12) Campbell’s third quarter ending 5th January 2022, net sales grew by 9%. Price increases drove the increase as underlying sales volumes declined by 3%. Selective price increases will be in effect soon. There is pressure from the competitors in private label soup products as it interferes with Campbell’s sales.
INFLATION PROBLEMS
Inflation or price increases have not impacted sales of indulgent products, such as Pepperidge Farm cookies and goldfish. However, people are buying more condensed soup, in any brand, to economize in this time of high inflation.
SUPPLY CHAIN ISSUES
Consumers still buy name-brand salty snacks such as Kettle Chips and Snyders pretzels. However, supply chain issues are affecting the inventories, including flour due to the war in Ukraine and aluminium can availability (WSJ, p. B6)
CHANGES BROUGHT BY THE PANDEMIC
Although many consumer staples declined in revenue this year, Campbell’s soups gained market share during the pandemic. The market share of soup sales increased by 2% and Kettle Chips by 4%.
CUSTOMER LOYALTY
Consumers still want products that offer comfort and that are known to them (WSJ, p. B12). As a result, the company has built a loyal customer base.
CONCLUSION
Using the information provided, kindly familiarize yourself with Campbell, Inc and its products. You will use the information gained to work on the Campbell account.
Questions
1. Please provide your Group’s prewriting steps in drafting the internal, informational memo.
Before writing the final copy of the informational memo, we followed several prewriting steps to help us prepare a memo that was relevant to our audience. The first step was identifying and describing our readers. Understanding the reader is the first step to any successful writing process, and in our case, we made sure that we could describe the reader and use this information to write. Secondly, we had to establish our objective. Establishing our objective meant we had to make sure that we understood why we were drafting the informational memo. Clarity of the objective means that we understand the goal and are actively working to ensure that we get it right. The third step entails determining the scope of the memo. The scope of the memo determines the information we include and the depth of the memo. This gave way to the organization of the memo, where now we determined which information is more crucial and should be shared first. While organizing the memo, one either comes up with headers or makes use of the obvious headers within the memo. However, these too have to be organized to give the most crucial information first. For example, the reader should not find the name of the company in the third section of the memo. As a matter of priority, some pieces of information should be in the first paragraph. Finally, we drafted the memo and made sure that everything fitted as it was designed.
2. How did your Group use headings to guide the reader?
Headings were quite crucial during the writing process. As indicated in the prewriting steps, organizing the memo was a key step. Here, we determined which aspects were...