Importance of Advertising in Media Companies

Subject and Section
Professor’s Name
September 20, 2021
Importance of Advertising in Media Companies: An Outline
The main controlling idea of the essay: Media companies will fall without the help of advertising.
Three main points of argument: 1) Advertising popularizes the company CITATION LaM19 \l 1033 (LaMarco).;2) Advertising catches the attention of the audiences, who are the main currencies in media productions companies (Nguyen).; 3) Media companies also offer advertising as a service and the eradication of advertising significantly reduces the companies’ revenues CITATION Set20 \l 1033 (Seth).
* Introduction
Lead-in statements: Media companies include those that provide creative content published periodically through any form of media. An example of this is Netflix and Walt Disney CITATION Set20 \l 1033 (Seth). Advertising remains the leader of sales in any field, as it is a part of marketing strategy. It is the leader of sales as it gives power to the promoter by manipulating the eyes and mindset of the audiences (Mamadalievich et al.).
Thesis: Without advertising, media companies will collapse as this supports these companies, like how a column supports the foundations of a house.
* Body
Body paragraph 1:
Topic sentence: Advertising popularizes the company CITATION LaM19 \l 1033 (LaMarco).
Primary support: Advertising brands the media company as superior to the others by replaying the advertisement multiple times, and making the subscription in this specific company the latest trend (LaMarco).
Secondary support:
Body paragraph 2:
Topic sentence: Advertising catches the attention of the audiences, who are the main currencies in media productions companies (Nguyen).
Primary support: The revenue of media companies is mainly dependent on the audiences (Nguyen).
Secondary support: The audiences provide income in the form of newspapers, magazines, television commercials, and radio br...