Essay Available:
Pages:
1 pages/≈275 words
Sources:
-1
Style:
MLA
Subject:
Creative Writing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 3.6
Topic:
The Importance of the Concept of "The Megaphone" Effect to Advertisers
Essay Instructions:
The author introduces the concept of the Megaphone Effect." In your opinion, do you believe that the access to social media united with the quarantine has enhanced the buying power of the regular public? Explain. Also, discuss how the role of the blogger makes fashion more democratic. Find a fashion blog that is an example of the "Megaphone" concept and be ready to discuss it. 175words
Here is the citation of this article:
McQuarrie, Edward F., et al. “The Megaphone Effect: Taste and Audience in Fashion Blogging.” Journal of Consumer Research, vol. 40, no. 1, 2013, pp. 136–158. JSTOR, www(dot)jstor(dot)org/stable/10.1086/669042. Accessed 13 Apr. 2021.
Essay Sample Content Preview:
Name
Institutional Affiliation
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Reading Response: "The Megaphone"
In “The Megaphone,” McQuarrie, Miller, and Phillips (136) describe the concept of the megaphone effect as the potential of the Internet to make a large number of customers available to advertisers such as fashion bloggers. These consumers, particularly bloggers, acquire an audience by displaying aesthetic bias applied to specific products, thus earning them social capital and economic rewards. Meredith asserts that social media has become today's mainstream of many businesses worldwide in capturing consumers. In the times of the COVID-19 pandemic, social media and quarantine have greatly enhanced the ordinary public's buying power through the ease of access to their favorite products advertised by bloggers. Bloggers' role has made fashion more democratic as blogs often have user-generated content and offer every user the "right to l...
Institutional Affiliation
Course Code/Title
Instructor
Date
Reading Response: "The Megaphone"
In “The Megaphone,” McQuarrie, Miller, and Phillips (136) describe the concept of the megaphone effect as the potential of the Internet to make a large number of customers available to advertisers such as fashion bloggers. These consumers, particularly bloggers, acquire an audience by displaying aesthetic bias applied to specific products, thus earning them social capital and economic rewards. Meredith asserts that social media has become today's mainstream of many businesses worldwide in capturing consumers. In the times of the COVID-19 pandemic, social media and quarantine have greatly enhanced the ordinary public's buying power through the ease of access to their favorite products advertised by bloggers. Bloggers' role has made fashion more democratic as blogs often have user-generated content and offer every user the "right to l...
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