Writing Assignment 6 Website Review: Alexa.com
Assignment 6. Website Review Requirements:
Select a website you want to review in class. You will display the site to the class and talk about the following: 1) Why you select this website, and its major function; 2) Web traffic; 3) Its home page in terms of design and content elements; 4) Another inside page in terms of design and content elements.
Format of the website review
Talk and write about the following four aspects:
1. Why you select this website and its major function
1) Why do you select this website?
2) What is the major function of this website? (search engine home page, news website, picture sharing website, video sharing website, social media website, e-commerce website, school website, company website, discussion forum, movie database, hobby blog, etc.)
2. Web traffic
1) Oftentimes, you can find Web traffic via the advertising section on a website's homepage. You can also find Web traffic information via free third party services such as SimilarWeb (https://www(dot)similarweb(dot)com/), SitePrice (http://www(dot)siteprice(dot)org/), StatChest (https://www(dot)statchest(dot)com/), and SEMRush (https://www(dot)semrush(dot)com/) and paid third party services such as Alexa (https://www(dot)alexa(dot)com/) and Quancast (https://www(dot)quantcast(dot)com/).
2) See the following article for various Web analytics terms used when monitoring Web traffic: https://blog(dot)alexa(dot)com/full-glossary-web-analytics-terms-know/ (Note. This article is also attached). Select five terms and describe Web traffic of the website you review. Commonly used terms include: traffic rank, unique visitors, visit duration, pages per visitor, bounce rate, referring sites, organic keywords, traffic by countries (or audience geography) and most visited pages (or audience interests).
2. The home page of a website in two aspects:
1) Design:
- Layout: You can review things like: the number of columns and rows; and the position of header, footer, sidebar, content, navigation, etc.
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- Color: You can review things like color scheme (e.g., warm versus cold color, simple versus sophisticated).
- Navigation: You can review things like the number of navigation bars and the position of them.
2) Content elements: You can review what types of content elements the webpage contains (e.g., headline and subhead; text; image; slideshow; video; audio; external and internal links; interactivity features such as email, comment, and poll; and social media links such as Facebook, Twitter, YouTube buttons).
3. Another webpage within the website in two aspects:
1) Design: see above.
2) Content elements: see above.
Institution
Supervisor’s Name
Date
WEBSITE REVIEW
1 Why you select this website, and its major function
The website selected for review is This is because of its amazing features when it comes to the purpose of marketing. This is a service based website that helps marketers, business bloggers and entrepreneurs in coming up with various marketing strategies and analysis. The website main focusses on providing its customers with information on how they can reach their customers, communicate important information, and get more traffic in their own websites as well. It is always a good idea for any organisation to have a website that works for them. Be it an enterprise, an institution or private website, a function website should be one that is able to attract viewership from all corners and ensure that traffic is at all times high. A good website should also be one that is able to attract advertisers, as this is one of the ways that the website is going to generate funds and maintain itself. In this regard, the alexa website does just that. The website has been divided in to various links with different important features that would meet the needs of the customers. In addition, the organisation of the website is just very perfect including the coloring, making it easy for visitors to gain interest in what the website is talking about and their services.
2 Web traffic
Web traffic looks at the amount of data that is transferred and carried by customer who visit a website at any particular time. However, web traffic may not...