Essay Available:
Pages:
1 pages/≈275 words
Sources:
1
Style:
MLA
Subject:
Communications & Media
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 3.96
Topic:
Print Ad Review: Harley Davidson "It is like a first date without the awkward silence"
Essay Instructions:
The print Ad I chose is:
Harley Davidson: "It is like a first date without the awkward silence"
Please see and use the attached information. It is imperative that the directions be followwed. To Writer:
Please follow directions exactly. This is an important paper. The attachements are what needs to be addressed in the one page paper. Provide the link for the Harley Davidson Ad mentioned.
Essay Sample Content Preview:
Print Ad Analysis- Harley Davidson
By:
The advertisement being reviewed is by Harley Davidson bikes in 2016 and is shown in the appendix. On applying the framework by Context Institute (2022), the advertisement is identified to be targeted to individuals who have the following psychographic characteristics:
‘Emulators’: those looking to emulate achievers. These individuals are macho, competitive, ambitious, and status-conscious. The advertisement targets the mentality that riding the Harley Davidson bike will give you a new experience (like a new date) without any awkwardness (Context Institute 4); and
‘I-Am-Me’: those having behavior ranging from fiercely individualistic to narcissistic, and therefore can be dramatic and impulsive. The advertisement targets the mentality that riding the Harley Davidson bike might be an impulsive behavior but will not be an awkward experience (Context Institute 5).
Also, the advertisement is tailored for those who belong to the following segments: ‘Strivers’: those looking to admire the qualities of others and hope to achieve goals by acquiring money (Context Institute 11); and ‘Experiencers...
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