Feedback Questions. All Publicity is Good Publicity.

Please read carefully the instructions on the paper. You can choose whatever topic is listed on the paper to be easier for you. :)

Instructions:

• Answer one question and submit it to me by the end of Week 14.

• Include specific examples from recent (within two years) outside sources to back up your argument.

• Cite all sources used and document those sources using MLA /APA citation style (this will require both in-text citations and a Works Cited page).

• Length - maximum two typed pages (double spaced) not including the Works Cited page.
Brand Equity

Many companies have over-expanded their product lines to the disservice of their brand equity. How can companies balance the need to continually adapt to an ever changing consumer landscape and still retain strong brand equity? Back up your argument with clear support from recent outside sources.

Marketing to Boomers

While marketers agree that Baby Boomers are a lucrative target group, why do so many companies fail to market successfully to Boomers? Choose two companies who have tried and failed to market successfully to Boomers, and relying on recent, specific research, show why these companies have failed with this target group.

Word of Mouth Marketing

All publicity is good publicity. Agree or disagree with this statement, and argue for against the idea that bad publicity is better than no publicity. Back up your argument with with clear support from recent outside sources.

Competitive Intelligence vs. Industrial Espionage

If Industrial Espionage is against the law, why do some companies/employees risk significant fines, jail time, or marred reputations by engaging in IE? Discuss this by focusing on specific examples of IE, and back up your argument with clear support from recent outside sources.

Advertising/Promotion in Web-based Social Networks

Why do you think so many small businesses opt to not use online advertising opportunities? Is their choice fear based? Are they simply unaware of the potential?

Do some research to back up your opinion. Back up your argument with with clear support from recent outside sources.

Retailers Strive to Improve the Shopping Experience

When companies look to develop new tactics to improve the shopping experience is it more beneficial to them to focus on a narrow consumer bracket or is it more effective to focus on a broader consumer bracket? Do some research, and include specific companies and detailed examples to back up your response.