McClinton Propaganda Techniques on Weight Watchers's Ad Analysis

McClinton Propaganda Techniques
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McClinton Propaganda Techniques
The Weight Watchers ad adopts bandwagon propaganda to evoke an emotional and psychological reaction from the target audience to adopt weight loss. Weight Watchers is an institution that recommends healthy lifestyle choices for individuals most prone to obesity. From the advertisement, they offer a diet that customers can follow while trying to lose weight. Secondly, they inform the consumers of effective physical interventions to keep them in top shape. It is important to note that the bandwagon form of propaganda elucidates the notion that if other people are adopting the norm, then why the target audience should not contemplate it (McClinton, n.d). McClinton understood this effect and conceptualized the different forms of p...