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MLA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
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Topic:
Marketing Research on Effectiveness of Anti-Gun Ownership Commercial
Essay Instructions:
Answer the following:
A profile group wanted to test the effectiveness of anti-gun ownership commercial. Two random samples, each of 250 respondents, were recruited in Houston. One group was shown the anti-gun ownership commercial. Then, attitudes toward gun ownership were measurement for respondents in both groups. Identify the independent and dependent variables in this experiment. What type of design was used? What are the potential threats to internal and external validity in this experiment? (chapter 13, 15 points)
Essay Sample Content Preview:
Student
Tutor
Course
Date
Market Research
Researching several things is usually important in preventing unforeseen issues. Gun ownership, or lack of it thereof, has raised quite a lot of dust in society and proved to be a challenge in governance. Research like this one is usually crucial to assessing the effectiveness of efforts placed on either supporting or opposing it. Market research is usually an important element in identifying the acceptability of something by the public. It forearms an individual with the much-needed information before deciding to venture further with the idea.
Effectiveness of anti-gun ownership commercial
The anti-gun ownership commercial illustrates a product that is trying to be launched in the market or has already been launched but whose impact is unknown. Therefore, the profile group acts as a sample and assesses the commercial. Considering that it is a research study, there must be independent and dependent variables. From the text, an independent variable is one whose outcomes do not depend on anything, while the dependent variable is one whose outcomes depend on the outcomes. Essentially, it is the independent variable that usually affects the dependent variable.
From the research, the independent variable can be the age of the respondents. The number of samples is quite huge. Considering that there are 250 respondents, documenting the results of each will need a proper and meticulous tabulation using unique attributes as the independent variable. Various aspects can determine the independent variable in this case. The prior kno...
Tutor
Course
Date
Market Research
Researching several things is usually important in preventing unforeseen issues. Gun ownership, or lack of it thereof, has raised quite a lot of dust in society and proved to be a challenge in governance. Research like this one is usually crucial to assessing the effectiveness of efforts placed on either supporting or opposing it. Market research is usually an important element in identifying the acceptability of something by the public. It forearms an individual with the much-needed information before deciding to venture further with the idea.
Effectiveness of anti-gun ownership commercial
The anti-gun ownership commercial illustrates a product that is trying to be launched in the market or has already been launched but whose impact is unknown. Therefore, the profile group acts as a sample and assesses the commercial. Considering that it is a research study, there must be independent and dependent variables. From the text, an independent variable is one whose outcomes do not depend on anything, while the dependent variable is one whose outcomes depend on the outcomes. Essentially, it is the independent variable that usually affects the dependent variable.
From the research, the independent variable can be the age of the respondents. The number of samples is quite huge. Considering that there are 250 respondents, documenting the results of each will need a proper and meticulous tabulation using unique attributes as the independent variable. Various aspects can determine the independent variable in this case. The prior kno...
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