Disney in the Gaming Market
Class Title: Business in Video Gaming
The prompt is in the file. Please choose the one you are most comfortable writing and let me know. I have uploaded a sample paper with A grade, feel free to take a look. Please let me know if you have any questions! Thank you so much!
Pick one of the following projects. All final projects should be 8 to 10 pages total, including bibliography, and charts (~ 2 pages). Please also add an executive summary.
1. Entering the Games Market You are tasked with the assignment to help a team of strategists that are part of large, traditional conglomerate decide on whether or not they should move into the games market. Your choices are: Media, Fashion, or Sports. Make the case either in favor of or against this decision based on a sound, logical argumentation in combination with market data and at least one case study of another company that decide to do so. Think beyond just merely developing or publishing games and provide an overview of the larger ecosystem to find possible synergies and opportunities.
2. M&A Evaluation Evaluate a possible (or fictional) merger between two firms. Using publicly available sources such as earnings reports in combination with what you know about the games market to make either the case for or against one of the following acquisition scenarios. Make sure to clearly identify potential synergies and obstacles. Two suggestions are: • Amazon / Electronic Arts • Sony / CD Project Red
3. Adopting a Novel Technology Having identified the emergence of the next best thing (e.g., virtual reality, blockchain, artificial intelligence) as an opportunity to take a first-mover advantage, make the case why your game company (existing or non-existing) should invest in making games for it. In your analysis provide examples of successes and failures of pursuing such a strategy, and explain why you think it will work.
4. Fundraising Build the business case for a game prototype or concept to be presented to a possible investor, publisher or partner. The objective of the business plan is to think through the various steps that make up the process of developing and launching a game. Your final deliverable should contain the following components: competitive landscape, cost structure, distribution strategy, marketing and revenue potential.
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Business in Video Gaming
* Executive Summary
The gaming industry reflects a lucrative opportunity for expanding and diversifying revenue streams. Walt Disney can leverage its resources and brand image with the value of the global gaming market to thrive in it. The case of Tencent’s triumphant entrance into the gaming sector reflects valuable information regarding its strategies. The synergies between gaming and the core sector of Disney provide opportunities to innovate and gain enhanced user engagement. The discussion in the paper suggests that Disney should enter the gaming market with an efficient strategic plan. It would help the organization to align with the changing trends of consumers and gain sustained growth in this era.
Walt Disney, being a conglomerate, has maintained its position as a towering figure in the media industry. Its legacy spans many decades, during which it has carved a significant market share with its commitment to innovation and engaging consumers. The organization is known for its dynamic approach with a diversified portfolio. It has maintained its competitive position while adapting to consumers’ changing needs and preferences.
This paper critically discusses whether Walt Disney should extend its reach into the gaming market. Considering the extensive growth of the gaming industry, the report highlights the potential for the organization to expand strategically. In this paper, the intricacies of the gaming market are analyzed with a comparison with the chosen organization’s market position. The comprehensive market evaluation reflects an in-depth analysis of possible and profitable prospects for the organization. The recommendations are provided based on the strategic research in the paper to guide the organization in making an informed decision that aligns with its goals and growth potential.
* Market Analysis
There has been an unparalleled surge in the gaming market over the past few years, which makes it a quickly changing and progressively profitable industry. The advancements in technology and notable shifts in consumer preferences combined to cause the expansion of the market. At the global level, the gaming market will be valued at more than $180 billion in the year 2023. With this expansion, consistent and steady growth is expected in the coming years.
Figure SEQ Figure \* ARABIC 1: Gaming Market Revenue 2023[Yifan Ding and Chun-Liang Chen, “Internationalization Strategies and Dynamic Capabilities of Platform Companies-A Case Study of the Game Industry,” Organizational Dynamics 52, no. 2 (2023), https://doi.org/10.1016/j.orgdyn.2023.10098.]
This increase is ascribed to the popularity of mobile gaming, which has enabled easy access to a wide array of demographics. Moreover, companies such as Epic Games, the maker of the renowned game Fortnite, have experienced substantial success and financial expansion in a few years. The organization disclosed revenue of more than $1 billion in the year 2020, highlighting the industry’s lucrative nature.
The gaming sector is changing towards digital and online platforms due to advancements in the internet and accessible smartphones or gadgets. It implies that cloud gaming and the adoption of virtual and augmented reality have revolutionized the game experience. The expansion of the industry reflects many challenges and hurdles regardless of presenting opportunities for organizations. The primary concern in this regard is saturation because it experiences an increase in new games and organizations that compete to gain attention from users.
Figure SEQ Figure \* ARABIC 2: Changes in the Gaming Industry[Jason Coles, “Is the Games Industry Open to