Bundling Service in Sandals International Resort
Go to the website of Sandals and see what you can get for an all-inclusive price. Describe how bundling services and products provides vacationers with value. Find an example of price bundling outside the travel industry. Which method, bundling or non-bundling, do you believe provides the customer with the best value? Which makes the retailer or service provider more profits?
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Bundling Service in Sandals International Resort
Analysis of Websites Sandals website indicates several instances of the utilization of bundling services in the industry. A significant number of services offered by the firm harnesses all-inclusive strategies. Some of the services include; foods and drinks such as the five-star gourmet. The service is being provided in 16 restaurants belonging to the firm and is accompanied by other services such as transportation through roundtrip transfer to airports and scuba diving.
Description of how Bundling Services and Products Provide Vacationers with Value
The firm engages in robust bundling service as a mechanism for ensuring that their clients with value. The companies offer their services in single packages that are enticing to the customers. The packages are provided at subsidized prices, enabling potential vacations to get their desired services at reasonable prices. Lowering the variance minimizes the cost for the clients. Some of the bundling services they offer to the clients include; subsidized prices for rooms and latitude to select room of choice. Besides, they offer flight tickets at bundled prices in circumstances where the clients are booking through their online platforms (Sandals 4). The process is not only convenient but also easier for the vacationers enabling them to make substantial savings.
Examples of Price Bundling Outside the Travel Industry
One of the ideal examples of price bundling beyond the realms of the traveling industry is the food and beverage sector. For example, retail food outlets such as McDonald's and Chicken Inn offer different offers to their customers on their products and services. Besides, the firms provide...