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MLA
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Business & Marketing
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Essay
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English (U.S.)
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Topic:
Borusan Cat - Monetizing Prediction in the Age of AI
Essay Instructions:
Case Write-up #1: Borusan Cat - Monetizing Prediction in the Age of AI
How does the different value that Munnecim could provide to each of the four segments in the construction sector align with the ability of Borusan CAT to extract Munnecim’s value from each of those segments?
Read the case and then write a write up not more than one page
Essay Sample Content Preview:
Student’s Name
Professor’s Name
Course
Date
Borusan Cat - Monetizing Prediction in the Age of AI
Predictive technology, like Munnecim, has the potential to revolutionize the dynamic construction industry. Borusan CAT must match Munnecim’s benefits to each construction four segment’s needs and priorities to maximize value from advanced predictive systems (Mojir and Gamze, 2). Munnecim’s proactive approach to creating revision opportunities will benefit the Key Accounts segment greatly because of the segment’s large-scale projects and heavy reliance on equipment. Given the size and value of contracts in this industry, Borusan CAT can defend a premium pricing strategy for providing Munnecim’s capabilities. The segment of Marble and Mineral, which handles specialized operations, would profit from Munnecim’s thorough parts breakdown estimation. Predicting component wear and tear streamlines operations and reduces disruptions. Thus, Borusan CAT should consider...
Professor’s Name
Course
Date
Borusan Cat - Monetizing Prediction in the Age of AI
Predictive technology, like Munnecim, has the potential to revolutionize the dynamic construction industry. Borusan CAT must match Munnecim’s benefits to each construction four segment’s needs and priorities to maximize value from advanced predictive systems (Mojir and Gamze, 2). Munnecim’s proactive approach to creating revision opportunities will benefit the Key Accounts segment greatly because of the segment’s large-scale projects and heavy reliance on equipment. Given the size and value of contracts in this industry, Borusan CAT can defend a premium pricing strategy for providing Munnecim’s capabilities. The segment of Marble and Mineral, which handles specialized operations, would profit from Munnecim’s thorough parts breakdown estimation. Predicting component wear and tear streamlines operations and reduces disruptions. Thus, Borusan CAT should consider...
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