B2B Marketing Strategy: Coca-Cola Marketing Mission

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Business-to-Business Marketing Strategy
Coca-Cola Marketing Mission
The Coca-Cola company’s mission is to refresh the globe and make a difference. It achieves this by manufacturing and delivering beverage brands and products consumers love. The company refreshes its customers in body and spirits as they consume refined beverages. Accordingly, the Coca-Cola company can attain its stated mission by building a more sustainable future for its business activities as well as planet earth (The Coca-Cola Company 2). Some of the key performance indicators (KPIs) include but are not limited to output, consumer attitudes, and behavior.
Unique Value Proposition
In order to attain its unique value proposition, Coca-Cola has researched and applied innovations to attract more customers and distinguish its products from competitors in the market. For example, it brought classic contour bottles into the market, which can be identified even in the dark conditions to distinguish its beverage products from competitors. Furthermore, it introduced Zero Calorie Plus 2017, which helps in impeding fat absorption as well as reducing triglycerides in the blood, especially after consuming a single meal (Chu 98).
Marketing Diet Coke Using Geographic Customer Segmentation
The Coca-Cola Company used a geographic customer segmentation marketing approach to maximize sales and gain profits. In developing nations such as India, Coca-Cola has partnered with 7Heven Supermarket Franchise to deliver Diet Coke to Indian consumers. Coca-Cola will likely get a better investment return by working with India’s fastest-growing and most profitable supermarket franchise (7Heven Retail, 2022). With the adult population becoming increasingly health conscious, Diet Coke would record higher sales in the Indian markets (Mayureshnikam and Pati 78). This practice is facilitated by selling code diet products at economical charges aimed at providing an opportunity for more people in developing nations to taste and enjoy it.
KPIs Measure Used by Coca-Cola Company to Track Its Performance
Output is a fundamental measure the company applies to monitor its KPIs performance. In achieving this mandate, output demonstrates the firm’s sustainability. Output metric relates to created goods and services and is measured in terms of quality, quantity, or both. An example includes the number of goods that the company has manufactured. In this context, output affects the firm’s sustainability because it correlates with profitability and growth, which are essential in measuring the company’s sustainable financial health. Choosing output as a key metric demonstrates to the clients that the company values social, economic, and environmental development. It also reiterates that Coca-Cola considers evolving customer demands and product safety (Parmenter 6). Considering the economic dimensions of output, Coca-Cola’s first-quarter output for 2022 amounted to a 16 percent rise to 10.5 billion dollars (“The Coca-Cola reports First Quarter 2022 results”) compared to 2021’s first quarter output which entailed a 5 percent increase to 9.0 billion (The Coca-Cola r...