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Style:
MLA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
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Topic:

Apology Declaration to the General Public due to Unfair Treatment

Essay Instructions:

Please see attached documents to see the directions.

How to Write a Press Release:

https://www(dot)forbes(dot)com/sites/robertwynne/2016/06/13/how-to-write-a-press-release/?sh=39729a333b93

GUIDELINES TO AN APOLOGY LETTER:

Following the guidelines below, compose an email to XYZ’s owner that apologizes and sets the situation right. You know XYZ’s owner, have been in communication with him, and would refer to him by his first name.

Apology Writing Components:

Give a detailed account of the situation – repeat the concerns/complaints expressed by the customer

Acknowledge the customer’s hurt/ damage/disappointment

If you feel you are at fault (and you are here) take full responsibility; recognize your or the company’s role in this

Include a statement of apology

State specifically what you are doing to fix the problem(s) and when you will do it and when you expect it to be remedied

Please begin with the To:, From:, Date:, and Subject heading of an email

I've attached some examples in the attached documents.

Essay Sample Content Preview:
Student’s Name
Professor’s Name
Course Name and Title
Date of Submission
Press Release and Email Apology
Press Release
Jackie Chan
Hot Wings. Inc.
324-424-2434
Hotwings24/7@gmail.com
Apology Declaration to the General Public
Hot Wings has existed for centuries without experiencing any discrimination incident. This has shocked most of their customers, and to maintain their reputation, they are ready to apologize to the public. They have made immediate changes to their company. First, they have fired the workers involved in discriminating against their customers. In addition to that, they have advanced their restaurant to a none-racist zone, and in the process, they have banned the customer who made the racist request for life. They have promised to seek an apology from the patrons who endured that humiliating experience and even compensate them for the inconvenience they caused them.
“The idea of feeling uncomfortable when next to others is absurd because we are all humans, and we are supposed to enjoy the same rights,” said the communication director of hot wings. He further stated that they did not anticipate that such an incident would happen and that it was their mistake. The notion that “the customer is always right” was neglected because it involved another person and not a product. Chan further stated that the employee who started everything was hired recently, but because the manager backed the customer instead of critically analyzing the situation before making any rational decision, he proved his incapability in leadership and was to be fired immediately. This statement was as a result of a tweet from one of their loyal customers, which stated’ “I don’t know why I even bother coming to that restraint every day, y’all racists.” The tweet appeared to have many comments, and to some extent, the company is already losing customers.
To control their public image, they have come up with new guidelines regarding elaborating how they will be offering their services in addition to a clear logo that shows they are a “one people” community. Some of the measures they will be taking include;
* A critical assessment of their employees to determine whether they are racist or not, primarily given that they have declared themselves a non-racism organization.
* They are ready to ...
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