Amazon Analysis
Analysis of Amazon.com
The purpose of this analysis is to illustrate the usefulness of breaking down success into the three component parts of traffic, conversion, and revenue maximization. You will analyze how Amazon is successful at each of these three areas. This will provide a useful framework for analyzing any website to come up with actions to improve the website’s success. Consider the following and answer each:
Traffic
Why does Amazon receive so much direct traffic? What can they do (or continue to do) to make sure this stays high? How does the Amazon app, which would count as direct traffic, influence this traffic?
Conversion
A good conversion rate for eCommerce websites is 3–5%. Amazon’s is several times higher than that. What is it about Amazon and Amazon shoppers that makes their conversion rate so high? Is it something that other retailers could replicate? Go through the homepage to a product then through conversion. How long does it take to get there?
Website:
Compare a website below or choose your own to Amazon.
What does Amazon do well or better?
What does the other company do better? What do they do worse?
CHOOSE ONE OF THE FOLLOWING (OR ONE OF YOUR OWN) AND COMPARE TO AMAZON:
Walmart
Petco
Target
Barnes & Noble
HOW TO DO A WEBSITE AUDIT:
https://www(dot)dreamhost(dot)com/blog/how-to-do-website-content-audit/
SITEMAP TEMPLATE:
https://miro(dot)com/templates/sitemap/
Write down answers to the questions in the format of the paper.
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Amazon Analysis
Amazon is one of the well-known online companies whose main focus is cloud computing, e-commerce, artificial intelligence, and digital streaming. Given the current technological advancements, many people shop for goods and services online. Amazon has ensured to meet the needs of customers from different geographical areas. This paper will focus on Amazon's success regarding traffic and conversion rate.
Traffic
Direct traffic occurs when an individual visits a website using its URL and without clicking on promotional links of other websites. Amazon receives much direct traffic due to its marketing campaigns. The company has ensured that its marketing reaches a huge demographic across the world. Therefore, consumers who opt to purchase goods and products online get an opportunity to access Amazon's website directly. Amazon has an established brand name, which has increased the number of people willing to buy products and services directly from their website. The best way for Amazon to ensure it continues receiving a huge number of direct traffic is by focusing on consumer satisfaction. If consumers are satisfied with Amazon's products and services, they will make repeat purchases. They would also send positive word-of-mouth, thus increasing Amazon's market share. Amazon's app influences direct traffic because it is easy to use and readily available for smartphones. The number of individuals owning smartphones is high, increasing the number of individuals likely to use the website.
Conversion
When consumers decide to purchase products online, the website's usability of a company determines whether the consumer would purchase the product or not. This is the main reason why Amazon has a hi...