Planning a Memorable Rowing Event at the Blackpool and The Fylde College to Drive Tourism

PLANNING A MEMORABLE ROWING EVENT AT THE BLACKPOOL AND THE FYLDE COLLEGE TO DRIVE TOURISM
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Planning a Memorable Rowing Event at the Blackpool and The Fylde College to Drive Tourism
Introduction
The purpose of this paper is to offer suggestions for creating a memorable and environmentally responsible rowing event that will be held at the Blackpool and The Fylde College and will achieve the goals set by Blackpool's Destination Management Organization (DMO). The paper will examine how experts apply the principles of producing memorable experiences and sustainable events to the suggested rowing event and academic and theoretical understandings in these areas.
The worldwide travel and tourism sector now includes a sizeable portion of sporting events. This industry has risen quickly, with more individuals participating in or watching sporting events locally and abroad (Lee, 2010). The premise behind sports tourism is that sporting events may be exploited to draw tourists and improve the local economy of the host city. The economic multiplier effect and the life cycle of the tourism region are two models that have been used to explain this phenomenon in this sector.
Various parties, including event organizers, governments, sponsors, and spectators, are involved in the market for sports tourism and athletic events. Numerous variables, including racial and cultural diversity, climatic circumstances, safety, accessibility, and transportation infrastructure, impact the market (Lee, 2010). For a sporting event to be successful, it is crucial to comprehend these aspects since they affect how well visitors are treated and how much money is made.
Sports infrastructure development, promotion of sports-related events, and use of sports personalities are only a few examples of the many strategies for tourism development through sports and sporting events that can be used. These tactics' effectiveness depends on several elements, including the availability of funding, governmental backing, stakeholder cooperation, and efficient marketing.
A crucial component of sports tourism and sporting events is the fan experience. The contentment of visitors, their propensity to return and suggest the location, and the overall economic effect achieved are all influenced by the caliber of the experience (Lee, 2010). The standard of the sports facilities, the allure of the location, the standard of the lodging, the accessibility of local services, and the degree of event planning all affect the sport tourism experience.
Creating a Memorable Event
Venue
The Blackpool and The Fylde College should be the ideal venue for the Rowing event in Blackpool. With its impressive facilities, including an Olympic-sized swimming pool and a spacious sports hall, the centre can effectively accommodate many spectators, creating a vibrant and engaging atmosphere. (Kruger and Saayman, 2012) The capacity of the sports hall ensures that attendees can fully enjoy the matches while fostering a sense of excitement (BML-Blackbird, 2016). The Blackpool and The Fylde College Center's state-of-the-art infrastructure and dedication to sports make it the perfect choice for hosting this significant Rowing event in Blackpool, attracting visitors, and promoting its sports facilities.
Staging of the Event
Event staging at The Fylde College should be well-planned to impress visitors. The College boasts an Olympic-sized swimming pool, sports hall, and huge outdoor area. The 2,000-person sports hall should host visitors and spectators (Ma et al., 2011). Theme-related music, lighting, and decorations should make the hall lively. Seating should maximize the rowing course's visibility and allow spectators to enjoy the action. Guests must have comfortable seating arrangements during the rowing event. In addition, event organizers should take into consideration transportation and parking options. Therefore, promoting bicycle parking and public transportation to visitors is crucial (Ma et al., 2011). Furthermore, ample parking should be provided for visitors who drive to the rowing event.
Hospitality
Visitors' satisfaction with the available refreshments may impact their whole experience. It is crucial to offer a variety of refreshments, including healthy choices, to competitors and spectators. To ensure guests have a good time, the catering staff should also receive training in customer service techniques (BML-Blackbird, 2016). The visitor's experience can be significantly improved by timely service and effective trash management, two equally important considerations.
Entertainment
To enhance attendees' experience at a rowing event, incorporating entertainment can contribute to creating lasting memories. Introducing breaks in the rowing program to showcase various forms of entertainment, such as music concerts, dancing troupes, or displays by local artists, can effectively captivate the audience (Ma et al., 2011). It is essential to select entertainment that complements the theme of the rowing event and carefully curate performances to enrich visitors' overall experience.
Social Media
Social media can raise event awareness, promote visitor experiences, and engage with attendees. An active social media presence can also improve the tourist experience by offering real-time event updates (Ma et al., 2011). The event's live streaming may also draw virtual visitors who can interact with the event via social media platforms.
Volunteers
Visitors can get the knowledge, assistance, and direction they need from trained volunteers to improve their experience. They ought to be approachable, cordial, and knowledgeable about the occasion (Ma et al., 2011). The volunteers' attire and name badges should be visible to make it simple for people to recognize them. Having refreshments and a relaxing place for volunteers can help them remain energized throughout the event.
Reasons Why the Event will be Memorable
Professionalism
To create a professional and polished image, the organization and presentation of the Blackpool and The Fylde College rowing competitions are critical. High professionalism can considerably improve the event's reputation (Bazzanella et al., 2023). To ensure the seamless and safe execution of the rowing event, the College will provide first-rate locations, cutting-edge equipment, expert authorities, and well-trained volunteers. High-quality rowing courses, well-designed seating arrangements, clean toilet facilities, and fast first-aid services can considerably improve participant and visitor experiences (Bazzanella et al., 2023). Competent authorities and volunteers will be dedicated to providing excellent service to participants and attendees.
Accessibility
Accessibility is crucial in ensuring that everyone can attend the event. The organizers may ensure that clear signage guides people around the event and that appropriate transportation links are available to make it easy for guests to get to the site. Accessible parking, wheelchair ramps, and accessible bathrooms can also be available to impaired guests (Bazzanella et al., 2023). These initiatives have the potential to make the event more accessible, friendly, and pleasant for people of all abilities.
Sustainability
Sustainable events reduce environmental effects. Recycling facilities can encourage tourists to recycle, while public transit and carpooling can cut carbon emissions. To minimize its impact, the organizers can reduce noise pollution and guarantee that the event does not disturb the neighborhood’s everyday routines (Bazzanella et al., 2023). Sustainable events show social responsibility and benefit the community and environment.
Importance of Ensuring Events are Memorable
A memorable event increases visitor pleasure, repeat visits, and favorable word-of-mouth marketing. A memorable event also boosts future visitor numbers (Wong and Tang, 2015). Furthermore, visitors are more likely to recommend and publish their pleasant experiences. This habit can raise awareness of the event and attract new guests. Negative experiences can undermine the organization's reputation and lower attendance and revenue. Organizations may promote brand loyalty and market leadership by hosting unique events that exceed guests' expectations (Wong and Tang, 2015). This action can boost customer loyalty, brand recognition, and the local economy.
Ideas for Creating a Visitor Experience
To create a memorable visitor experience at the rowing event, developing transient amenities and attractions that leave a lasting impression is essential. This development includes providing vending machines for food and drinks, shops offering rowing-related products, and interactive rowing activities (Canada, 2020). For example, visitors can engage in mini-rowing games or capture photos with rowers (Wong and Tang, 2015). Furthermore, integrating social media into the event can encourage attendees to share their experiences with their followers. This integration can be achieved using a designated hashtag or setting up a photo booth with a unique backdrop. By incorporating interactive rowing-related activities, visitors can feel a sense of involvement and participation while gaining knowledge about the sport (Wong and Tang, 2015). They can have hands-on experiences that enhance their understanding of rowing's history, regulations, and strategies. Interactive displays, games, and miniature rowing courses can all contribute to this immersive experience.
Application of the 4Es Model
The Rowing event fits the 4Es model (entertainment, education, escapism, and esthetics). Music, lights, and decorations provide entertainment. Visitors can learn about Rowing history and rules through interactive activities (Seker and Unur, 2022). Creating a lively and enthusiastic atmosphere might help guests escape their daily lives. Finally, visitors-appealing decorations, lighting, and visual displays can enhance aesthetics.
Entertainment
Any event's entertainment is crucial since it gives guests a fun and engaging experience. Entertainment might be offered between sets for the Rowing competition in Blackpool to keep audience members interested and energized (Konhausner et al., 2021). Live music, dance performances, and other interactive events that appeal to all age groups and interests can be included in this. The objective is to provide an enjoyable and memorable experience that enhances the entire event and keeps guests interested all day.
Education
Any event should include education to help participants learn and grow. Workshops, clinics, and sports careers might be offered during the Blackpool Rowing event. Healthy lifestyle workshops and Rowing skills clinics can encourage healthy living and enhance Rowing abilities (Seker and Unur, 2022). Sports-related vocations can also be promoted to attendance. Educational activities may turn the Rowing event into a learning and personal growth platform.
Escape
Escape is vital to any event since it allows guests to escape their everyday routines and have a fun and thrilling experience. Attendees at the Blackpool and The Fylde College Rowing tournament may escape their regular life and immerse themselves in a pleasant and stimulating environment. Thi...