Impact of Sustainability Initiatives on Starbucks' Organizational Performance
Assessment 1 - Project Proposal Brief
This task forms the first part of the assessment of the module and will achieve 35% of the overall mark for the module. Word count 750 to 1000 wors
Task
You will develop a project proposal relating to the final project you intend to research and report on. The proposal will outline an organisation of your own choice and you will outline the role and purpose of the organisation and why you think your choice of organisation fits in with this module. You will set out the aims and objectives you wish to study and how you will undertake the research for your final project. You will outline which concepts and models you will apply in your report and these concepts/models must be drawn from the module content you have studied.
Using the Harvard Referencing System please make sure that you correctly cite and reference all secondary sources you use and include a reference list. The reference list will not be included in your final word count.
Guidance on how to complete your project proposal: Please refer to the below. Thanks
Assignment 1 structure guidance: How to complete your project proposal. You will firstly need to choose an organisation that you would like to work on. You will then need to formulate a title. If you look at the examples in assignment two and the weekly tasks you might decide to do a case study. The case studies will really help you to apply your knowledge to your chosen organisation and the assignments.
If you are working on a case study, you might choose something similar to the following:
• An analysis of Nike’s CSR strategy
• An analysis of Walmart’s business strategy
• British Airways: An analysis of the airline’s post pandemic growth strategy.
• An analysis of strategy formulation and implementation at Apple
The potential list is endless, it depends on what you want to focus on.
For the other foci covered in the brief you might choose something like the:
Compare theory and practice:
• Is Porter’s five forces model enough in assessing the external business environment for strategy development at Amazon?
A recovery plan:
Has poor strategy been instrumental in the financial losses suffered at Toshiba in the last 10 years? A strategic plan for recovery.
• For this particular focus you would suggest a new strategy and discuss how you would overcome issues in the future etc.
A risk management strategy:
A risk management strategy for Café Rouge restaurants in post pandemic Britain.
• Again, for this you would suggest a risk management strategy for the restaurant.
Remember you do not need to know everything about these concepts at the moment, you are just proposing a project that you will develop in your final assignment. It is better to choose something that you are interested in so that you will enjoy the process.
The project proposal
So now you have chosen a title and an area of strategy that you want to work on you can start to develop your proposal using the guideline provided.I will use the following title as an example: An analysis of Walmart’s business strategy
The guidelines
You should provide an outline/introduction to your chosen organisation and explain its role and purpose.
IMPACT OF SUSTAINABILITY INITIATIVES ON STARBUCKS' ORGANIZATIONAL PERFORMANCE
Name of Student
Course
Name of Professor
University
Date
Impact of Sustainability Initiatives on Starbucks' Organizational Performance
Introduction
This project aims to examine the impact of sustainability initiatives on the performance of Starbucks Corporation. Starbucks was founded in 1971 in Seattle, Washington, United States, and has since expanded to operate thousands of stores globally (City, 2021). Furthermore, Starbucks is a global coffeehouse chain that has made significant efforts to integrate sustainability into its operations. This proposal outlines the research objectives, methodology, and concepts or models applicable in analyzing the effects of Starbucks' sustainability initiatives on its financial records, brand reputation, and stakeholder relationships.
Research Focus
This project will examine Starbucks Corporation and its sustainability efforts. The project examines Starbucks' sustainability practices and organizational performance (Danso et al., 2019). It examines sustainability initiatives' environmental, social, and economic alignment. Sustainability and financial performance indicators like revenue growth and profitability are studied, as well as sustainability efforts affecting Starbucks' brand reputation, customer loyalty, and market positioning (Kumar, 2022). The project also examines how sustainability practices affect employee, supplier, customer, and community relations. Targeted recommendations will improve Starbucks' sustainability efforts and organizational performance.
Research Aims
This project's study goal is to investigate the influence of sustainability efforts on Starbucks Corporation's organizational performance. The research will examine the connection between Starbucks' sustainability policies and its financial performance, brand reputation, consumer loyalty, and stakeholder relationships (Lam et al., 2020). The research will gather insights into how sustainability efforts contribute to Starbucks' overall performance and success by examining these characteristics. The research will evaluate Starbucks' sustainability measures in terms of their compatibility with environmental, social, and economic elements (Lam et al., 2020). This research will overview Starbucks' efforts and plans to promote sustainability and reduce negative environmental and societal consequences while providing long-term value for the firm.
In addition, the research will investigate the link between Starbucks' sustainable policies and financial performance measures such as revenue growth and profitability. The research intends to establish how sustainability contributes to Starbucks' financial performance by analyzing particular sustainability efforts, industry dynamics, and organizational issues (Lam et al., 2020). Furthermore, the research will assess the impact of Starbucks' sustainability measures on brand reputation, customer loyalty, and market positioning. This investigation will examine how sustainability activities affect consumer perceptions, brand image, and customer loyalty, therefore moulding Starbucks' market competitive advantage.
Research Objectives
1 To assess sustainability initiatives implemented by Starbucks and their alignment with environmental, social, and economic dimensions.
2 To examine the relationship between Starbucks' sustainability practices and financial performance indicators, such as revenue growth and profitability.
3 To evaluate the impact of sustainability initiatives on Starbucks' brand reputation, customer loyalty, and market positioning.
4 To assess the influence of sustainability practices on stakeholder relationships, including employees, suppliers, customers, and local communities.
5 To provide recommendations for Starbucks to enhance its sustainability efforts and optimize organizational performance.
Concepts/Models from Module Content
This report will utilize the following concepts and models: The first one is the Triple Bottom Line (TBL) framework, comprising social, economic, and environmental dimensions, which will assess the impact of Starbucks' sustainability initiatives on multiple aspects of organizational performance. The Triple Bottom Line (TBL) is an ideology that was first suggested by John Elkington in 1994, and it expands the traditional notion of measuring organizational performance beyond just financial indicators (Srivastava et al., 2022). The TBL framework incorporates three interconnected dimensions: economic, social, and environmental, to assess the overall sustainability and impact of an organization's activities.
The second applicable concept is Sustainable Development Goals (SDGs). The Sustai...