Manga Manicures

Manga Manicures
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Contents TOC \o "1-3" \h \z \u Introduction PAGEREF _Toc310937394 \h 3Segmenting the market PAGEREF _Toc310937395 \h 4Consumer Behavior Affecting Purchase of New Manga Manicures Products PAGEREF _Toc310937396 \h 6Positioning Strategy for Manga Manicures PAGEREF _Toc310937397 \h 7Conclusion PAGEREF _Toc310937398 \h 9Bibliography PAGEREF _Toc310937399 \h 10
Manga Manicures
Introduction
Everyone desires to have a feline and adorable feeling. In order to satisfy this highly needed desire, Manga Manicure offers a variety of products that meet the customers` nail needs. Manga Manicures entails a variety of Japanese nail art. Through the products offered in a form of a kitty, Manga Manicures products are give the clients an inner feeling of being younger. Considering that presently, most people are faced by the daily challenges that make them be stressed; Manga Products reminds them the childhood innocence feeling. In an incredible manner, it creates a nostalgia feeling which an imperative marketing strategy.
The UK remains untapped market the Manga Manicure. However, there are many firms in the beauty industry in UK, which will offer intensified competition for Manga Manicure. Some of these firms are Cosmetics Suppliers, Fish Foot Spas Hairdressers among others. For Manga Manicure to succeed in UK beauty industry, an effective marketing strategy must be employed. The marketing strategy involves segmenting the UK market in to various categories.
The customers normally segment themselves without their knowledge. Organizations have to study how the clients subdivide themselves. Through the market study, businesses develop the manner through which they can reach their customers. The marketing strategy is determined by the characteristics exhibited in the respective customer segment. A well-segmented market enables businesses to reach their target clients with ease. The products are also modified according to the customers` needs. The market segments determine the manner in which the products will be segmented. This is because the features in the each segment are studied to ensure the product reaches its clients. The segments characteristics also determine the client buying behavior (Howaldt and Mitchell 2007.
This term paper discuses the segmenting strategy employed by Manga Manicure, the consumer behavior and the positioning strategy. The market will be segmented in terms of the demographic, geographic, psychographic and behavioral variables. The consumer behavior included the purchasing power, tastes and preferences among others. Positioning strategy entail locating Manga manicure in a strategic position, which will be accessible to the clients.
Segmenting the market
Segmenting the market involves subdividing the market into various categories. The categories must process similar categories. Upon segmenting the market, Manga Manicures will employ a specific marketing strategy in the respective market segment. Price segmentation is among the most common strategies that are employed by Manga Manicures. This involves offering similar product at different prices in different places. This achieved after carrying out market study. Segmentation is a broad terms whose scope goes beyond price segmentation.
Manga Manicures needs to segment the market in terms of the geographical locations of its clients. This is based on the fact that, the clients in one region may have a different need than the others in the other regions. This is because each region has different climate, customs, economic activity, and different level of development. In reference to the geographic marketing, Manga Manicures has needs to brand its products differently depending with the region. Not all brands may suite all the regions in the UK. Based on the intensified market research, Manga Manicures will make a decision on the brands to sell in different regions. The different consumer preferences in different regions in UK will determine the products to be sold in the respective region. Among the common geographical segmentation, that Manga manicure may employ includes rural verses Urban, interior and seacoasts, highlands and lowlands among others (Hunt and Arnett 2009: 7-25).
Demographic segmentation involves diving the market in terms of sex, age, income level, social class, education, religion, occupation, just but to mention a few. Through this, the Manga Manicures will know the purchasing characteristic of each category. Upon demographic segmentation, Manga Manicures will know the kind of product, price and how to market the product in order for the product to reach its target market. This enables Manga Manicures to know the respective product target market.
Psychographic segmentation requires fragmenting the market according to the target market lifestyles. The psychographic segmenting requires Manga Manicures to understand the interests, social activities, opinions and behavior. Understanding that is, a prerequisite for Manga Manicures since the Manga Manicures will know the factors that determine the consumer buying behavior. This will enable Manga Manicures to know how to use the media to reach its clients, and the make appropriate marketing decisions (Freytag and Clarke 2001: pp. 473-86)
Behavioral segmentation involves a number of factors. Manga Manicures will need to keep data about the consumer transactions and purchases. Through this, the Manga Manicures needs to keep data on who buys which product, the frequency, when and the channel employed to buy to purchase (Weinstein 2004). The Manga Manicures will know its critical profitable market segment through this important tool. Behavioral segmenting also involves knowing the product usage. This gives this Manga Manicures a comparative advantage in the UK since the Manga Manicures will know which is mostly used, frequency, and form of usage. Behavioral segmentation will require the Manga Manicures to know the media used by each market segment. Through this, the Manga Manicures will know how to market its produ...