Evidence Of Knowledge Of Research In Business And Management

Research Methodology The cosmetic industry can be improved through CSR development (Radyi, S.A.M. 2019, 18). The study looks into useful guidelines and examples that prove inspirational. The researcher decided upon using a qualitative research method as the best approach to obtain data with respect to the topic. Qualitative research is defined as a method that involves collecting non-numerical data. As a result, the qualitative approach mostly applied in structuring and categorization of data, summarization and conclusions on how the beauty industry can achieve development through CSR. The major theory employed by this paper emerges from the analysed data, rather than using one that is already existing. Therefore, qualitative research method is considered the best approach for the study. This is because it helps in findings definitions and a clear understanding of the external environment of the companies in the beauty industry. The study also considers the theory of pragmatism; this a theory that majors on practical applications to determine success. The research looks into the already existing companies that carry out daily activities. The results obtained will be based on practical operations within the beauty industry. The research design employed in this study is based on the fact that it can address the loopholes in the CSR practices with reference to theoretical knowledge (Feng, C. 2016, 10). The study has considered Shiseido, The Body Shop and a Chinese company. The companies that were selected are competitive in the global market. Following this, the researcher was able to obtain required information through the cases studies of the mentioned companies. Therefore, the research has employed the used of secondary data, which has benefits. Secondary data is one that has already been collected by someone else. This is beneficial since there is easy access to the data required for analysis. Furthermore, the study developed important guidelines from the analyzed content data and drew conclusions regarding the best practice of CSR in the beauty industry. The data obtained ranges from the stock turnovers of the companies to the best CSR practices employed. Additionally, the study also looked into the management patterns of the selected companies. Employing a case study gives a precise view of the topic in terms of development. Books and journals regarding CSR best practices and its possible impact on the beauty industry were also considered (Ibrahim, Y & Yosof, Y. 2017, 130). Content analysis is a process that is done in various stages. To begin, the researcher managed to capture essential elements in the data obtained from the case studies of both The Body Shop and Shiseido. The data was later presented in forms of tables for further content analysis. After data presentation, the data coding followed as process used to identify the information that would answer research questions. Additionally, coding was employed so as to observe the phenomenon and data patterns. Coding of words usually come in handy when structuring the analyzed data. Furthermore, codes in the data are used to narrow the data for further analysis, following the categorized themes. A successful analysis and credibility is important to the study. Despite the fact that content analysis is time-consuming, the research study has to pay close attention to the details. The study will benefit from the reliability and credibility achieved through clear coding and categorization of data into themes. Participating Companies Criteria for Participation In order to obtain relevant data on the best CSR practices that will lead to further development in the beauty industry, this study has considered there companies: The Body Shop, Shiseido and a Chinese company. These are among the leading companies in cosmetics. Therefore, the data obtained from these companies with reference to the research topic is highly relevant. These company show different ways of communicating and establishing CSR policies in competitive corporate environments. In essence, the best practices assumed by these companies are have a great contribution towards changing the global beauty industry. The Body Shop The Body Shop is a big cosmetics company; its 2016 sales revenue was about €921 million. This is a British company that manufactures beauty products such as perfumes and skin care brands. The Body Shop was founded in 1976, in England. Some of the best practices of this company includes a ban on animal testing. Alternatively, the company deals in only vegetarian products. The overall ownership of the company is held by Natura Cosmeticos, a Brazilian cooperation. The Body Shop has outlets in more than 66 countries, with more than 3000 shops globally (Amatuli, C. 2017, 156). Shiseido Company This company was founded in 1927. It engages in both production and sale of cosmetic products. In its operations, the company is divided into Global business and Japan Business. Shiseido is a Japanese company with revenue of about ¥ 1, 094.83 billion (Amatuli, C. 2017, 156). Validity & Reliability With regards to the selected approach, qualitative research through the cases studies has provided the required information. The outlined company best practices in terms of corporate social responsibilities have been the bottom line of research data; the methods and the data itself is then considered reliable. The researcher is able to make clear the process of data analysis through open evaluation and systematic organization of data. Given the design of this research study, data collection was made thorough and accurate given the simple and clear guidelines associated with the design. To make more sense, a replication of this study would result to a perfect alignment with other works in this study. This is an indication of correspondent to the phenomenon in question with regards to the research method employed. The literature used to reinforce this study can be carefully by looking at the data and text in the reference page. In order to eliminate bias, the data used and analyzed were double-checked. Validity is achieved by identifying a research gap. In the literature review, the study was able to identify that the research topic had not been fully explored by previous research works. For this reason, it is correct to say that validity has been achieved. Furthermore, validity of the study was confirmed by the data obtained from the cases studies. However, it is important to note that only a few international cosmetic companies were engaged. Therefore, this might not be a perfect global representation. The findings of the ...