Analyse a Current Entrepreneur

Analyse a Current Entrepreneur Name Student ID Class day & time Tutor’s name  Introduction Larry Ellison created Oracle Corporation, which is a database management system, and Oracle is a multinational company that develops business-oriented programs, mostly database systems. When Ellison created the database software business, the first version of the product was named Oracle Version 2. Oracle targeted a relational database for the business clients and the government information management (Finkle & Scoresby, 2012). This was a marketing ploy to show that the product was not a new product and ensured that the database product became more popular (Farzan, 2015). Larry Ellison has helped to meet business solutions in database management, and the company is now one of the most successful cloud solutions providers in the US and the world. Oracle has grown as one of the biggest database management companies and Ellison further expanded towards internet business applications in the 1990s. The entrepreneur had knowledge and experience in database systems, and Ellison started the company with former colleagues, and the three created a database system with Ellison actively managing the businesses from then on. Ellison found a market for the customer relationship management databases and became one of the first database vendors with low and mid range systems.  Background of the entrepreneur Larry Ellison is the founder and president of Oracle, a database software company. Ellison’s life is linked to Chicago and California and he was adopted by his aunt and uncle at nine months and his adoptive parents were Jewish immigrants living in working class Chicago (Farzan, 2015). Elision was born in a working class family and his adoptive parents were keen on all their children getting a good education. He excelled in maths and science while at the University of Illinois, where he dropped out then joined the University of Chicago and dropped out again from college. Larry became more interested in computer science after learning computer programming while in Chicago and then went to live in California where there were more opportunities for computer specialists and worked as a technician and built databases. Ellison learned programming on his own and at the age of 20 he decided to move to California, where many of the start-ups were based (Finkle & Scoresby, 2012, p. 112). Ellison landed a job at Ampex because of his programming skills and in 1977 Ellison founded Oracle with two partners he worked with at Ampex and then landed a contract with the Central Intelligence Agency (CIA) the first customer to use the database management system (Farzan, 2015). Ellison worked with his former work colleagues Miner and Oates and first named the company Software Development Laboratories before renaming as Oracle Corporation (Finkle & Scoresby, 2012). The entrepreneur is married not shy to voice his opinions and spend money on his hobbies and funding charity on medical research and education (Farzan, 2015). Ellison has an America’s Cup sailing team he owns yachts collects cars and private jets (Farzan, 2015). Despite Elision’s adoptive father doubting him, Ellison cofounded a company and became the CEO and having the largest share of the company compared to the other two co-owners. As an entrepreneur Ellison came up with new ideas and built the business and as the CEO focused on maintaining and growing the company. Ellison communicates to stakeholders and is an inspiring leader who emphasizes winning against all the competitors by being innovative and offering better strategies. Larry Elision was motivated to make changes by improving database management, and even Oracle was dominated by technology and not marketing. The entrepreneur saw an opportunity at a time when IBM had realized the importance of relational databases, but had not adopted these systems. The propensity to question and challenge conventions also influenced the entrepreneur who sought to influence the tech world to focus on more customer-centred solutions. McClelland’s achievement motivation theory of entrepreneurship highlights that supposed that people desire high achievement, which influences them to seek high performance and this, is common among entrepreneurial people (Googlesir, 2018). Thus, entrepreneurs are likely more successful when they are aware of opportunities, take risks and make changes. Ellison is a self-motivated and determined leader who took risks and focused on speedy information delivery to make the company more competitive (Song et al., 2015, p. 228).  Entrepreneurial traits/characteristics  The contingency theory of leadership highlights that a leader needs to adapt to the situation, rather than merely focusing on the style and personality. This leadership style has been effective when acquiring other firms and responding to different situations to remain competitive. Ellison questioned conventional wisdom and has been willing to try out new things and even when his beliefs were different he had a positive attitude. This partly explains Ellison’s focus on big ideas and innovativeness to stand out from other software companies. The entrepreneur has also highlighted the importance of taking action and acting in ways that suit the businesses, while also being patient even when one does not get results when expected (Bærenholdt, 201, p. 332). The success of the company not only depends on services offered, but also the people working there (Meacci and Ferlito, 2018, p. 320). When Ellison first provided database management solutions big companies such as IBM had a big market share, but Ellison was relentless in providing innovative solutions to gain a competitive edge. Ellison is innovative and he introduced new relational database management solutions and he is not only a risk taker, but also omitted and determined to actualize his vision to improve database management. Commitment has allowed Ellison to oversee the company without distractions and make resolutions. Seeking differentiation from other companies’ products further reflects the entrepreneur’s quest to innovate constantly to grow. Larry Ellison is a self-taught programmer passionate about technology and strives to provide solutions to customers, and he had a vision to achieve this. The entrepreneur is also an innovator and visionary leader who is passionate about technology and understands that even as he at times does not work well with others he understands himself and others. Thus, the trait theory highlights that there are certain characteristics or traits that helps people to lead effectively. Even as Ellison has recruited many managers he still influences the workplace culture to focus on innovation, going to the extent of seeking top talent with skills and experience. Ellison is still the driving force at Oracle and he has also focused on takeovers and acquisitions to further grow the company. As the face of the company Ellison has more influence on the company’s operations than most of his co...