Material Culture: Artworks and Consumption and Fashion in Diverse Cultures

Study of Material Culture the Wider Cultural Worlds
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Study of Material Culture the Wider Cultural Worlds
Introduction
Material culture has resurfaced as a significant concern for anthropologists, but the emphasis is on the personal and cultural implications of goods this time. Personal details are produced through the procurement of products, which help to apprehend cultural content in unique experiences. Furthermore, it has been suggested that the research of consumerism and spin-offs represents a profound shift in anthropology and that it may soon replace kinship as the discipline's foundation. This paper seeks to underscore how material culture helps comprehend the world's diverse cultures. The paper will integrate the artworks and consumption and fashion across different cultures. 
Consumption and Fashion
Clothing is one of the primary characteristics that distinguish humans from animals. After the second-to-last ice age, humans started wearing a dress more than 17,000 decades ago. The ancient creation of the weaving machine revolutionized the way fabrics were made and, as a result, how the garments were constructed; they went from being tailored to be manufactured in mass (Jackson, 2004). Individuals can now dress in various ways based on the season, the event, the location, and their culture.
Individuals worldwide can make diverse decisions based on their personal preferences. Consumers purchase products with that they are accustomed to and at ease. The natural things that drive them to make choices specifically while making decisions determine a person's inclinations and comfort level (Crewe, 1998). The culture wherein an individual was reared significantly impacts their dress preferences. In the previous decade, the apparel industry has transitioned from aggressive marketing to mass personalization, causing a significant shift in the international business landscape.
In an economy where severe competition exists to discover who can please their clients the best, distinguished products focused on particular parts have become a crucial marketing approach. Because resources were few in the past, most clothing purchases were likely planned (Souiden et al., 2011). Nevertheless, it appears that a significant proportion of people are purchasing clothing on the spur of the moment. The garment sector is facing a new threat.
For several years, customer brand choices and loyalty have preoccupied the thoughts of customer behavior researchers. There are so many elements that influence this procedure, but culture, represented in the principles and morals that society promotes, is the most powerful without question (Mort, 2013). Due to its formation in the values on which customers concentrate, culture impacts their purchasing behavior. Attempt to reform values are futile since values are eternal. As a result, marketers nearly always aim to swim with rather than against the currents of society (Iran et al., 2019). Each culture has a set of ideas passed down to its members.
The self-congruity notion, under which a customer's behavior is determined mainly by contrasting an individual's self-perception with an item's corporate identity, is among the most frequent perspectives in brand choices research (Bovone, 2006). This hypothesis is essential in marketing since it states that customers are affected mainly by their personality, particularly when purchasing clothing. Customers' purchasing behavior is influenced by culture, as evidenced by the ideals they acquire from the community (Souiden et al., 2011). Uniqueness, autonomy, achievement, and self-fulfillment are all values that advertisers strive for; thus, they always aim to swim with the cultural trends instead of against them.
For instance, a modern phenomenon in wedding dresses and bridal attire overtook the People's Republic of China in the nineties. As the PRC's urban people adopted fashions that had started years earlier in Taiwan and Hong Kong, gowns that mimicked Western wedding dresses became fashionable (Barnard, 2014). Xi'an's historic Muslim area or Hui quarter (Huiminfang). Here, growing female adults chose elegant, tight-bodiced, and long-skirted dresses in coral or pink to wear on their marriage day and for memorable wedding photography, just the same as their Han colleagues all over the city (Souiden et al., 2011). Women, their senior female relatives, friends, the community's religious experts (ahongs), and city authorities had diverse interpretations of these novel Westernstyle wedding attire.
Clothing design is a social culture derived from synthesizing a cultural phenomenon with varied qualities at different phases of human civilization. The apparel sector faces severe competition in the new social aspects, which may force clothes makers and manufacturers to cater to public aesthetic tastes (Mort, 2013). Then it will be able to accommodate the growing demand from the general public. Cultural expenditure is to enhance the diversity of fashion design style, which pertains to garments as a product introduced to the customer, such as material, color, style, even including the ethos of the times and pattern elements, and the essence of occasions and tendency components (Bovone, 2006). The evolution of the cultural consumer notion has inevitably resulted in the diversity of fashion designer styles.
The Artwork
Every culture has ideals and traditions that are important to them. Artists are products of the culture in which they grew up, and as a result, they are impacted by the cul...