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Protecting Investment
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Protecting Investment
An online fashion shop would be my preferred choice of an online business. The e-business would sell clothes, shoes, and other fashion accessories such as watches, handbags, and jewelry. The idea that informs the business option is the growing demand for online services with the objective of rendering shopping experiences fast and convenient. In line with the observation, UNCTAD (2020) informs that the COVID-19 has increased the speed with which people use online shopping platforms to access the products they need, as shown in the figure below, rendering the chosen business a lucrative venture.
The targeted market segment includes adolescents and young adults (15-30 years) because of their high demand to keep up with trending fashions. Coherently, the business will operate as an online retail shop, promoting new fashion styles from a wide range of designers. The unique selling propositi...