Occupational Identity and the Concept of Hegemony in PR Industry
File Dyer 1997 The matter of whiteness.pdf Dyer 1997 The matter of whiteness.pdf - Alternative Formats (978.911 KB)
File Lull 2003 Hegemony.pdf Lull 2003 Hegemony.pdf - Alternative Formats (1.998 MB)
File Hall-Whites_of_Their_Eyes.pdf Hall-Whites_of_Their_Eyes.pdf - Alternative Formats (466.346 KB)
Profiles in PR: Write-Ups and Discussion (150 points)
This assignment focuses on the profiles from Diverse Voices in connection with the other readings assigned for this course. You are required to submit six write-ups (each worth 25 points) on six different class periods in an open Discussion Forum on Blackboard with the following format: on each write-up, you will 1) summarize the main points from a profile of your choice from Diverse Voices, 2) connect that profile to one of the topics/ themes/ concepts/ theories from the other readings assigned on the day of your submission, and 3) pose one question related to the readings for that day. These entries will be graded based on your ability to address these three elements. You should write between 250-350 words.
diverse voices is the uploaded book images
http://www(dot)faculty(dot)umb(dot)edu/heike.schotten/readings/Dyer,%20Whiteness.pdf
Discussion 1: Diversity
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Discussion 1: Diversity
The assigned text discusses occupational identity as one of the factors that inform the desirable personalities for PR practitioners. The text achieves this by evaluating various diversity profiles of PR practitioners featured in the UK edition of PRWeek in 2009. One profile featured in the text is that of Sian Jarvis. In her PR profession, Sian is described based on her physical attractiveness. This is particularly done by the description of her clothing as “glamorously and perfectly presented in pearls and a smart blouse.” In the Department of Health, she is advised to wear leather trousers on her first day. This implies that physical attractiveness matters when it is a question of professional identity for...