How anthropologists study modern media

Anthropological Perspectives on Modern Media and Nursing Applications Name University Course Instructor Date Technology has constantly advanced the key sources of modern media, making it a pillar of today’s civilization. Anthropologists use media to describe and analyze the impact it has on cultures and culture bearers: to reveal how its gender, racializes, or sexualizes ideas of culture and vice versa. These findings can be applied to nursing, a field that has a growing connection with social media in communication, promotion, and client engagement during learning and practice. This paper reviews the manner in which anthropologists analyze contemporary media, describes how the results of this research might be applied in the process of nursing, and assesses the advantages and limitations stemming from the use of media in a working environment. Anthropologists engage modern media at two levels: as a cultural artifact and as a communication tool. According to Brown et al. (2020), anthropologists unmask media production, distribution, and consumption to find out how these dynamics change the roles and access to information in society. The authors pointed out that while media can help spread information to the populace, it can also reinforce inequality if a few brokers devise it in that manner. With cultural artifacts, anthropologists work to recognize patterns to gain insight into culture; nurses can equally analyze media techniques in the communication of health and its consequences on the understanding, trust, and behavior of patients. Another significant element relevant to the emergence of modern media is the professional practice of nursing. For instance, social networks enable the sharing of health data, educate the public to refute fake news, and promote people’s healthcare campaigns. Some of these include Twitter, where specific groups of nurses can meet online, LinkedIn, research articles, and discussions around the world (Gamor et al., 2023). Through a blog, video, or podcast, nurses can also educate patients through simplified medical information so that they can be actively involved in their treatment process. One of them is telehealth, whose use has elevated in the recent past, and it i...