Theoretical Framework: Five Perspectives on Globalization

Five Perspectives on Globalization
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Explain the theoretical framework used by the Appudurai article in explaining globalization. Do you think the "scapes" are separate, or do they interact? For example, does the flow of people impact the flow of ideas

Appudurai (2014) asserts that the global economy, politics and culture is disjointed, and the five ‘scapes’ are linked to the disjuncture and the complexity of globalization. Appudurai highlights the five aspects of the global cultural flow as being interrelated, including the ethnoscapes, mediascapes, technoscapes, financescapes and the ideoscapes. These constructs depend on the situation and the different actors. Looking at the history of different people is necessary to identify how their imaginations as a people influence their lives. The ethnoscape relates to people’s movement across borders and how this affects global dynamics, technoscape is the growing use of technology. Mediascape is the visual representation of various narratives and distribution of information across the mass media. Financescape is the spread of global capital in the global finance and capital markets. The ideoscape depends on the conventions that give meaning in a cultural context.