Diversity and Inclusion in the PR Industry
Profiles in PR: Write-Ups and Discussion (150 points)
This assignment focuses on the profiles from Diverse Voices in connection with the other readings assigned for this course. You are required to submit six write-ups (each worth 25 points) on six different class periods in an open Discussion Forum on Blackboard with the following format: on each write-up, you will 1) summarize the main points from a profile of your choice from Diverse Voices, 2) connect that profile to one of the topics/ themes/ concepts/ theories from the other readings assigned on the day of your submission, and 3) pose one question related to the readings for that day. These entries will be graded based on your ability to address these three elements. You should write between 250-350 words.
I am over the word count and I think that my second paragraph needs some editing. I also need help forming the discussion question better.
Here is the link to the research: https://www(dot)tandfonline(dot)com/doi/full/10.1080/1062726X.2021.2010556
Profile in PR
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Profile in PR
The profile I read this week was for Jessica Casano Antonellis, currently the VP of Communications at Disney Streaming Services and previously the VP of Communications and Diversity and Inclusion Program Lead at Vimeo. Antonellis talks about her experience as a gay woman in the PR industry and shares her perspective on how the industry approaches diversity and inclusion (D&I). Antonellis started as an entry-level account coordinator at a New York PR Agency, eventually becoming a director running accounts for the New York senior leadership team. Ultimately, she left the agency due to constant stress. Then, she secured employment at Vimeo. Vimeo lacked female representation in the senior leadership team and the CEO tasked Antonellis to create and led a D&I initiative. Antonellis created resource groups for women, LGBTQ, and people of color, which helped improve product accessibility. Overall, Antonellis believes that many companies are accepting of D&I.
Antonnellis notes that most women left employment at Vimeo due to the belief that they were u...