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Deviance and society control in the popular media
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CONTENT ANALYSIS OF DEVIANCE and / or SOCIAL CONTROL IN THE POPULAR MEDIA
DEVIANCE AND SOCIETY ~ Professor Mandy Bergman
This project may be individual or partnered (2 students working in collaboration). If you choose to works in partners please seek my approval before commencing.
The assignment is worth 30% of your final grade and is due via Blackboard Assignments submission on or before Monday, April 2nd, 2012 @ 5pm. Late submissions won't be accepted without valid documentation.
The purpose of the project is to determine how a particular kind of deviance or social control is typically portrayed in a popular media genre, and to analyze your findings using sociological research and theory.
Please follow these steps:
1) Select a specific type of deviance, deviant behavior or aspect of social control, as well as a particular popular media genre.
2) Clarify the qualities, characteristics or features you are going to look for regarding your topic in the media portrayal.
3) Decide on how many examples from the media genre you are going to work with to get a “representative sample” (minimum of 10 required per person, therefore 20 samples if working as a team).
4) Create a “working form” so you can tabulate how often the qualities, characteristics or features you are focusing on appear in your examples. Then, present and describe your findings in a professional graphic table and / or chart and in written form. Compare your findings against data from StatsCanada where applicable.
5) Finally, analyze your findings in terms of relevant sociological concepts, research and theory, and refer to specific course readings that support your topic.
Deviance & Society
Winter 2012
Choose From the Following Topics:
Young offenders in Toronto area newspapers
Law enforcement agents in Canadian magazines
Types of crimes reported in local Canadian TV newscasts Deviant behavior in ‘classical' children's fairy tales (this involves
understanding the stories' historical period)
Criminals in TV crime dramas (this includes tabulating the general types of
crime they commit)
War coverage on either TV news or in newspapers
Illegal drugs in Canadian TV news
Government ‘wrong-doing' in newspapers
Sexual deviance in prime time TV
Villains in Disney movies (email me if you choose this topic so I can offer you
some resources)
Murder in music videos Deviance in print advertising Deviant acts in "Gangsta Rap" Mental Illness in films
Note: If you wish to select a topic different from the above sample topics, submit a brief statement for approval before beginning the project.
This assignment should be double-spaced, about 6-8 pages in length (excluding tables, appendix listing of samples & references), and adhere to the accepted rules and conventions of English grammar and composition including the use APA reference styles.
DETAILED GUIDELINES
1) Select the Topic Area:
Choose a specific type of deviance or deviant (e.g., murderers, prostitutes, illegal drug activity, etc.), or aspect of social control (e.g., police, judges, prisons, psychiatric wards, etc.). Then select a particular popular media genre (e.g., newspapers, newsmagazines, newscasts, comic books, TV crime dramas, etc.). Focus on a particular topic and a specific popular media genre.

Deviance & Society Winter 2012
2) Determine the Qualities, Characteristics or Features:
The next step is to begin setting yourself up to see if there are any patterns to how your topic is being presented in the selected media genre. This involves deciding on what you want to initially look for regarding the media portrayal of your topic. Let's say you want to determine how prostitutes are portrayed in newspaper reports. You need to decide what qualities, characteristics or features regarding prostitutes you'll focus on as you examine how they're being portrayed (e.g. sex, social class, race and/or ethnicity, general age category, escort/ stripper/street prostitute; etc). Besides characteristics you may also want to track themes being mentioned and/or associated with your topic (e.g., drugs, violent crime, organized crime, immigrants, etc.) as part of your study. After having set up what you're looking for be prepared to note characteristics or themes you didn't think of, or expect to find.
3) Deciding on a Representative Sample:
The third step is deciding on the examples you're going to study. Let's say you want to determine how police are portrayed on TV newscasts. You'll need to decide on the number and kinds of newscasts you are going to study. As a rule of thumb, try to work with about twenty cases for a project of this kind (i.e., twenty newscasts with police in them in which there may be, say, fourteen police officers presented). And try to study newscasts from a variety of channels, not just ten newscasts from the same channel (e.g., 3 from CBC, 3 from CTV, 2 from X, 2 from Y).
4) The “Working Form”, Final Table and Written Profile:
Once you've decided on the characteristics and the number of examples, you'll need to create a working form to tabulate the results of your survey. If the study was examining the kinds of crime committed on TV crime dramas, create a chart or form with a list of the different crimes so you can easily check off the number of times that a particular crime occurs in the shows (See attached example which was set up for a TV crime drama study). The working form can be rough; it's for you. Then, present your findings professionally in a final table and a written profile.
For example: Let's say after watching ten TV crime dramas you observed one hundred and seven offences (N=107). Of these, 60 were violent crimes; 23 were property crimes; 12 were other offences; 8 were drug crimes; and 4 were serious motor vehicle offences. In this case you'd make a final table which graphically presented that violent crimes made up 56% (60/107), property crimes 21% (23/107), other 11% (12/107), drugs 8% (8/107), and motor vehicle offences 4% (4/107) of the total offences you saw in the ten shows.
Your written profile is a descriptive overview of your consolidated findings. In addition to highlighting what's in your table, it can provide specific examples and elaborate on what you found. You should also note other observations you made but didn't necessarily tabulate (e.g., In this case, were the offenders actually
Deviance & Society Winter 2012
convicted in the shows? Did the offenders and victims know each other? etc.). Pay particular attention to what kinds of explanations are being implicitly or explicitly conveyed with the information. That is, what sort of interpretive framework is being transmitted about the topic? It's also important to point out what you noticed was usually absent or systematically omitted in the portrayal even though you thought it would be relevant or important.
5) Analyzing Your Findings Using Sociological Theory and Research:
Apply the following approaches when analyzing your findings:
a) How does the profile that emerged from your study compare with official data and/or social scientific surveys or studies? The research might include: "official statistics"; social scientific surveys; social scientific case studies; overviews of the social scientific literature often found in government and academic reports; or general sociological discussions of the topic as those found in a sociology, deviance or criminology textbook. What is the significance of any disparity and congruence? (e.g., If you're studying the kinds of crime committed on TV crime dramas, how do your findings compare with the official statistics and/or social scientific surveys on crime in Canada (or the U.S., if that's appropriate to your topic). Also, what is the significance of the implicit or explicit explanations or interpretive framework that's being presented regarding the topic? Is it a sound explanation and/or empirically valid? Are there more compelling alternative explanations that need to be presented?
b) Use you findings to illustrate relevant concepts, theory or research regarding the mass media. (e.g., How do your findings illustrate the effects of commercialization on content, how the media is involved in creating moral panic, or how the media participates in the ‘social construction' of deviance or the legitimizing of social control?)
Your examination might include:
The nature of mass media and its effects on content; the effects of commercialization on mass media (e.g. how many media conglomerates actually exist and what impact does that have on how the news is presented).
If and how the media is involved in the creation of moral panic.
If and how the media is participating in the social construction of deviance, or the legitimizing of social control.
Whether or not your observations support research studies of how crime, social control, etc. are generally constructed in the mass media.

Deviance & Society Winter 2012
You might also want to discuss the social and historical construction of the phenomenon (or some aspect of it) in terms of culture and social structure.
c)Use your findings to illustrate any relevant sociological concepts (e.g., labeling, anomie, neutralization techniques, etc.). Or are any concepts useful to interpret and understand your findings sociologically. Be sure to always define sociological concepts first, before interpreting them. Your discussion should explore the findings using sociological concepts and theories.
From whose, or what, standpoint is the deviance/deviant group or social control being depicted?
Media portrayals often link incidents/events to public issues/social problems and imply or explicitly present an explanation (which is often causal in appearance, but non social scientific). Are there any explanations being generally implied or presented in the portrayal? How do they compare with established social scientific research and theory?
From the standpoint of consensus theories, notably structural functionalism, what is the social function of a particular portrayal?
From the standpoint of conflict theories, which groups stand to gain and lose from the portrayal?
Are any particular sociological theorists (e.g., Durkheim, Goffman, Foucault, etc.) or concepts (like labeling, social role, social class, anomie, subculture, social institution, neutralization techniques, socialization, etc.) relevant to understanding your observations? When you use sociological concepts or theories always briefly define or outline them.
d) Does a particular sociological theory such as a consensus or conflict theory help us understand the portrayal? For example, structural- functionalism proposes social phenomena often have both more obvious and intended consequences as well as less obvious and often unintended consequences for a group. They often perform both more obvious, practical functions as well as often hidden social functions. (e.g. What's the practical and social function of typically portraying the authorities solving crimes in TV crime dramas when, in fact, many crimes actually remain unsolved?) Do the ideas of a particular theorist (Durkheim, Foucault, Goffman, etc.) help us to understand the portrayal or to critique the portrayal? (If you do draw on a particular theory or theorist's work always provide a brief overview of it first.)
Finally, a word about discussing the effects on the audience? It is tempting to make claims about the effects a media portrayal will have on an audience, but a content analysis is not designed to study effects on the audience. Moreover,

Deviance & Society Winter 2012
research has found the audience's interpretation can vary significantly from what one might expect. At best, you can only speculate on the effects (unless you cite other research that has carefully and systematically studied the effects, and it isn't just speculative). Always be cautious about media determinism in your analysis. Your analysis should focus more on the socio-cultural significance, various layers of meaning, cultural and social structural basis, or sociological function of a portrayal.
EXAMPLE OF A WORKING FORM FOR A MEDIA CONTENT ANALYSIS: TV CRIME DRAMAS
WHAT KIND OF CRIMES ARE COMMITTED ON TV CRIME DRAMAS?
Type of Criminal Offence:
a) Violent crime
Homicide
Attempted murder
Assault (levels 1, 2, 3 and other) Sexual assault
Other sexual offences Abduction
Robbery
b) Property crime
Breaking and entering
Motor vehicle theft
Theft (under and over $5000) Possession of stolen goods Fraud
c) Other Criminal Code offences
Mischief
Counterfeiting currency
Bail violations
Disturbing the peace
Offensive weapons
Prostitution
Arson
Kidnapping/forcible confinement Other
d) Narcotic/Drug crime Cannabis (possession and other) Cocaine
Other drugs
e) Motor Vehicle offenses Impaired driving
Other
Deviance & Society Winter 2012
Totals
Note: These categories were adapted from Statistics Canada, “Crime Statistics”, The Daily, Wednesday, July 18, 2007. See “Crime rates for selected offences”.
Also note that when recording crimes you will need to decide to record only those crimes people are actually charged with, or those that you believe occurred whether they were charged with them or not. And you need to explain your rationale for your choice(s).
EXAMPLE OF FINAL TABLES: TV CRIME DRAMAS
TABLE 1: TYPES OF CRIMES COMMITTED ON TV CRIME DRAMAS
Total Number of Shows Watched:10
Total Number of Crimes Committed (N): 107
a) Violent crime 56%
Homicide* 17% Attempted murder 8% Assault (levels 1, 2, 3, and other) 20% Sexual assault 2% Other sexual offences 0% Abduction 6% Robbery 4%
b) Property crime 21%
Breaking and entering 10% Motor vehicle theft 2% Theft (under and over $5,000) 2% Possession of stolen goods 4% Fraud 4%
c) Other Criminal Code offences 11%
Mischief 0% Counterfeiting currency 0% Bail violations 0% Disturbing the peace 0% Offensive weapons 3% Prostitution 0%
Deviance & Society
Winter 2012
Arson 1% Kidnapping/forcible confinement 0% Other 7% d) Narcotic/Drug crime 8%
Cannabis (possession and other) 1% Cocaine 4% Other drugs 3%
e) Motor Vehicle offences 4%
Impaired driving 0% Other 4%
Total : N= 107 100%
[* example of a calculation: # of homicides (18) divided by total # of crimes (107) times 100 equals 17%]
Note: percentages have been rounded
TABLE TWO: CHARACTERISTICS OF OFFENDERS IN TV CRIME
DRAMAS
Total Number of Shows Watched: 10 Total Number of Offenders (N): 25
Characteristic
Number
Percentage
Notes
Sex:
-Male -Female -Mixed sex -Unknown
4 20 0 1 _ N=25
16% 80% 0% 4% _ 100%
***These are for illustrative purposes only. The categories & subcategories should be tailored for each particular project / study.

Deviance & Society Winter 2012
Characteristic
Number
Percentage
Notes
Race:
-Aboriginal / Native
-African / Black -Asian -Caucasian -Hispanic -Middle Eastern -Unknown / Uncertain
0 6 1
13 2 1 2 _ N=25
0% 24% 4% 52% 8% 4% 8% _ 100%
***For instance racial categories might be relevant in some studies but ethic groupings might be more pertinent in others. The race categories in this example are based on those frequently used in the USA.
Occupation:
-Managerial / Administrative -Natural Science professions -Social Science professions -Health Science -Professions -Arts, Recreation or Sports
-Sales & Service -Transportation -Manufacturing -Unemployed -Deviant careers -Unknown / Uncertain
4 0 2 3 2
6 0 0 2 4 2 _
N=25
16% 0% 8% 12% 8%
24% 0% 0% 8% 16% 8% _ 100%
***Alternatives to occupational categories may include social class (e.g. upper, middle, lower, working classes, student, uncertain. Be sure to qualify what you mean by upper, middle and lower class!). Occupation categories in this example are based on Statistics Canada, excluding the deviant & unknown categories.

Deviance & Society Winter 2012
Characteristic
Number
Percentage
Notes
General Age Category: -Juvenile (12-17) -Young Adult (18-29) -Middle-Aged (30-49)
-Older Adult / Elderly -Unknown / Uncertain
3 10 9 1
2 _ N=25
12% 40% 36%
4%
8% _ 100%
***Be sure to qualify your age categories. For example the term juvenile may mean pre-teen to you but to Statistics Canada it means 12 -17.
Number involved in the offence: -Individual
-Duo or Trio -Multiple
-Gang or Organized Crime
16 2 3 4 _ N=25
64% 8% 12% 16% _ 100%

Deviance & Society Winter 2012
Characteristic
Number
Percentage
Notes
Main Reason Indicated for the Offence: -Psychological
( greed, passion, mental disorder, emotion, character/ personality) -Sociological (socio/ economic conditions, status issue, group way of life or expectation) -Political (pursuing political power or ideas) -Moral (pursuing justice, enforcing a way of life)
-Other (interpersonal conflict, business)
16
4
2
1
2 _ N=25
64%
16%
8%
4%
8% _ 100%
GENERAL FORMAT FOR THE CONTENT ANALYSIS STUDY
1. INTRODUCTION
State the purpose of your paper clearly and precisely in terms of the content analysis assignment (e.g., "The purpose of this paper is to do a content analysis of how ... are portrayed in ... and then sociologically analyze the results".)
2. METHODOLOGY
Describe what you did; that is, how did you go about gathering your data? (e.g., "To accomplish this I ... ")
Deviance & Society Winter 2012
Describe the working form you created and discuss any categories which might be open to variable interpretations or ambiguity with regard to how you applied them to your topic (e.g., "I also created a working form to record my observations. The categories included.... Some of these categories may need explanation regarding their meaning or how they were applied....")
3. RESULTS
Provide a table or chart of your findings that reflects your working form and illustrates what you found in both numbers and basic percentages. (Make sure your calculations are correct!)
Provide a written description of what you found which includes a statement of your statistical results as well as a discussion of any significant or unanticipated details of your findings not reflected in your table or chart.
4. SOCIOLOGICAL ANALYSIS
Apply sociological research, concepts or theories, especially those taken up in the course to interpret what you found; sometimes you may have to go beyond the sociological material presented in the course and investigate new and different resources to do a good analysis (e.g., other resources in sociology, politics, psychology, history, economics, culture studies, media studies, etc.)
5. CONCLUSION
What did you learn from doing this study?
NOTE: ensure you do your calculations correctly and that you present your written work using proper English grammar and spelling. I highly recommend asking a friend or family member to read your work to see if they understand your premise.
Please reach out to me if you have any questions. I am happy to read your drafts and offer feedback if I receive them 7-10 days before the due date.
Good Luck!
Essay Sample Content Preview:
Student name
Student number
Tutor`s name
Subject name
Subject number
Date
CONTENT ANALYSIS OF DEVIANCE -DRUG ABUSE IN CANADA
Contents TOC \o "1-3" \h \z \u INTRODUCTION PAGEREF _Toc316332906 \h 3CHARACTERISTICS OF ILLEGAL DRUG ABUSE PAGEREF _Toc316332907 \h 4RESEARCH METHODOLOGY: PAGEREF _Toc316332908 \h 4RESULTS PAGEREF _Toc316332909 \h 5Final table-narcotics PAGEREF _Toc316332910 \h 5Final table-prescription drugs PAGEREF _Toc316332911 \h 5Written profile PAGEREF _Toc316332912 \h 6Narcotic drugs PAGEREF _Toc316332913 \h 6Prescription Drugs PAGEREF _Toc316332914 \h 6Additional information PAGEREF _Toc316332915 \h 6SOCIOLOGICAL ANALYSIS OF THE FINDINGS PAGEREF _Toc316332916 \h 7FUNCTIONALISM PAGEREF _Toc316332917 \h 7INTERACTIONISM THEORY PAGEREF _Toc316332918 \h 8POST MODERNISM PAGEREF _Toc316332919 \h 8APPLICATION OF SOCIOLOGICAL THEORIES RELATED TO MASS MEDIA PAGEREF _Toc316332920 \h 9LIMITED EFFECT THEORY PAGEREF _Toc316332921 \h 9CLASS DOMINANT THEORY PAGEREF _Toc316332922 \h 10CULTURIST THEORY PAGEREF _Toc316332923 \h 10CONCLUSION PAGEREF _Toc316332924 \h 11
DEVIANCE AND SOCIETY CONTROL IN POPULAR MEDIA
Canada`s drug abuse as reported in web-based news
INTRODUCTION
The purpose of this paper is to perform a content analysis of drug abuse in Canada as it is portrayed in online news reports. The finding shall then be subjected to a sociological analysis.
In Canada, the social problem of drug abuse is quickly gaining more attention from the media. This is because it is becoming apparent that Canada`s drug problem is getting out of hand. The average age of abusers of narcotics is becoming lower and lower. The medicinal drugs too are part and parcel of this charade. Highly controlled medications are making their way to the hands of drug peddlers too. The fact that transactions involving illegal drugs are conducted below the radar of law enforcement means that no one knows exactly how many millions or billions of dollars Canadians lose to this indulgence (Narconon n.d.).
Being an issue that touches on the economic, social and political landscape of the country, the online media stations will constantly highlight stories concerning illegal drugs. The benefit of web-based reporting of drug-related items is the opportunity and ability of the listened to respond in real-time. Another reason why it is beneficial when combatting drug abuse is the fact that such material is relatively easier to archive and access.
Characteristics of illegal drug abuse
We get to understand the dynamics of the drug trade by analyzing the way it is presented online in the websites of major news agencies. The subject of illegal drug abuse is seldom ever raised independently. Some common characteristics of illegal drugs are that they are usually trafficked in a concealed fashion. It is also known that illegal drugs whether being trafficked or consumed usually go hand in hand with violent crime. Traffickers of hard drugs are presumably the youth.
The reason why they receive so much attention from the media is the fact that they are addictive. Those who engage in the consumption of illegal drugs are more predisposed to engaging themselves in other crimes. Illegal drugs usually have origins and destinations in terms of source of raw materials as well as finished products. The drugs also usually have different types of users/consumers. The stories regarding drugs also usually happen either domestically or internationally.
RESEARCH METHODOLOGY:
For the purpose of research on the manner in which online media portrays drug abuse in Canada, the researcher randomly selected 10 recent news articles that featured this deviance in the Canadian society.
The news organizations whose websites were selected for the study are listed below.
1. thestar.com 2. thehuffingtonpost.com 3. thenatinalpost.com 4.winnipegfreepress.com 5. montrealgazette.com 6. usnews.msnbc.msn.com 7.Canada.com 8. intelligencer.ca 9.calgaryherald.com 10.theindependent.co.uk
For the purpose of recording relevant observations, I came up with a working form that had guiding questions. The form was to help the researcher to collect information on the types of drugs involved. Narcotics are the illegal drugs or controlled substances. Prescription drugs on the other hand refer to medicinal drugs that are legal but highly regulated by the authorities. Drug addicts obtain them through loopholes in the supply chain between manufacturers and genuine patients.
The quantity of the drugs mentioned refers to the amount that was either found in a sting operation or the amount that was reported as missing. The purpose of this quantification was to establish the nature of trends in the drug world as portrayed by online news media.
RESULTS
Final table-narcotics
Drug
Rank in terms of usage
Percentage
marijuana
1
99.99%
khat
2
0.006%
cocaine
3
0.002%
opium
4
0.0002%
Final table-prescription drugs
drug
Rank in terms of usage
percentage
oxycodone
1
52.1%
Codeine
2
34.5%
morphine
3
13.5%
Written profile of the findings
Narcotic drugs
In the case of narcotic drugs being mentioned in online media reports, the following findings were made. Out of 10 online news stories on drugs, Marijuana emerged as the most abused narcotic drug at 99.9% (1093050kgs/1093132kgs). The second most abused drug was khat, being 0.006% (61kgs/1093132kgs). The third most abused drug was cocaine, being 0.002% (19kgs/1093132kgs). The least consumed drug according to the analysis of these news reports was opium whose percentage of the total amount mentioned was 0.0002% (2kgs/1093132kgs).
Prescription Drugs
The news reports which were observed and analyzed also featured some legal prescription drugs that made their way into the hands of drug-dealers. According to the news reports analyzed, the most abused prescription drug was oxycodone whose percentage of the total prescription drugs mentioned was 54.1%. (817372/1569722 tablets). The second most abused prescription drug was codeine at 34.5% (541000/15691722 tablets). The least abused prescription drug was morphine at 13.5% (211350/15691722 tablets)
Additional information
It should be noted that in the case of narcotic drugs, the reports were focusing on quantities that had been confiscated from criminals whereas in the case of prescription drugs, the stories dwelt on reports of missing medication. This could suggest that the stories on prescription drugs provided a more accurate picture of the drugs that had fallen into the wrong hands.
Another surprising fact is that criminals` preferred method of acquiring prescription drugs was through armed robbery and other forms of theft.
The narcotics trade in Canada has a symbiotic relationship with other forms of deviance. The jets that are used to export drugs come back with other contraband such as guns. Also, in a police operation targeting child pornography, drug dealing was adversely mentioned in the reports. It was also reported that the drugs ranked as the second most common form of contraband found on inmates in the prisons.
In two instances when the age of suspects was mentioned, they were all above 40 years of age.
Some of the drugs are consumed almost exclusively by immigrant populations such as khat whose main users are individuals of East African or Yemeni origin. Cross border partnerships between Canadians and foreign nationals greatly boost international smuggling of narcotics. These foreigners are based in Jamaica, Costa Rica, Guyana an...
Student number
Tutor`s name
Subject name
Subject number
Date
CONTENT ANALYSIS OF DEVIANCE -DRUG ABUSE IN CANADA
Contents TOC \o "1-3" \h \z \u INTRODUCTION PAGEREF _Toc316332906 \h 3CHARACTERISTICS OF ILLEGAL DRUG ABUSE PAGEREF _Toc316332907 \h 4RESEARCH METHODOLOGY: PAGEREF _Toc316332908 \h 4RESULTS PAGEREF _Toc316332909 \h 5Final table-narcotics PAGEREF _Toc316332910 \h 5Final table-prescription drugs PAGEREF _Toc316332911 \h 5Written profile PAGEREF _Toc316332912 \h 6Narcotic drugs PAGEREF _Toc316332913 \h 6Prescription Drugs PAGEREF _Toc316332914 \h 6Additional information PAGEREF _Toc316332915 \h 6SOCIOLOGICAL ANALYSIS OF THE FINDINGS PAGEREF _Toc316332916 \h 7FUNCTIONALISM PAGEREF _Toc316332917 \h 7INTERACTIONISM THEORY PAGEREF _Toc316332918 \h 8POST MODERNISM PAGEREF _Toc316332919 \h 8APPLICATION OF SOCIOLOGICAL THEORIES RELATED TO MASS MEDIA PAGEREF _Toc316332920 \h 9LIMITED EFFECT THEORY PAGEREF _Toc316332921 \h 9CLASS DOMINANT THEORY PAGEREF _Toc316332922 \h 10CULTURIST THEORY PAGEREF _Toc316332923 \h 10CONCLUSION PAGEREF _Toc316332924 \h 11
DEVIANCE AND SOCIETY CONTROL IN POPULAR MEDIA
Canada`s drug abuse as reported in web-based news
INTRODUCTION
The purpose of this paper is to perform a content analysis of drug abuse in Canada as it is portrayed in online news reports. The finding shall then be subjected to a sociological analysis.
In Canada, the social problem of drug abuse is quickly gaining more attention from the media. This is because it is becoming apparent that Canada`s drug problem is getting out of hand. The average age of abusers of narcotics is becoming lower and lower. The medicinal drugs too are part and parcel of this charade. Highly controlled medications are making their way to the hands of drug peddlers too. The fact that transactions involving illegal drugs are conducted below the radar of law enforcement means that no one knows exactly how many millions or billions of dollars Canadians lose to this indulgence (Narconon n.d.).
Being an issue that touches on the economic, social and political landscape of the country, the online media stations will constantly highlight stories concerning illegal drugs. The benefit of web-based reporting of drug-related items is the opportunity and ability of the listened to respond in real-time. Another reason why it is beneficial when combatting drug abuse is the fact that such material is relatively easier to archive and access.
Characteristics of illegal drug abuse
We get to understand the dynamics of the drug trade by analyzing the way it is presented online in the websites of major news agencies. The subject of illegal drug abuse is seldom ever raised independently. Some common characteristics of illegal drugs are that they are usually trafficked in a concealed fashion. It is also known that illegal drugs whether being trafficked or consumed usually go hand in hand with violent crime. Traffickers of hard drugs are presumably the youth.
The reason why they receive so much attention from the media is the fact that they are addictive. Those who engage in the consumption of illegal drugs are more predisposed to engaging themselves in other crimes. Illegal drugs usually have origins and destinations in terms of source of raw materials as well as finished products. The drugs also usually have different types of users/consumers. The stories regarding drugs also usually happen either domestically or internationally.
RESEARCH METHODOLOGY:
For the purpose of research on the manner in which online media portrays drug abuse in Canada, the researcher randomly selected 10 recent news articles that featured this deviance in the Canadian society.
The news organizations whose websites were selected for the study are listed below.
1. thestar.com 2. thehuffingtonpost.com 3. thenatinalpost.com 4.winnipegfreepress.com 5. montrealgazette.com 6. usnews.msnbc.msn.com 7.Canada.com 8. intelligencer.ca 9.calgaryherald.com 10.theindependent.co.uk
For the purpose of recording relevant observations, I came up with a working form that had guiding questions. The form was to help the researcher to collect information on the types of drugs involved. Narcotics are the illegal drugs or controlled substances. Prescription drugs on the other hand refer to medicinal drugs that are legal but highly regulated by the authorities. Drug addicts obtain them through loopholes in the supply chain between manufacturers and genuine patients.
The quantity of the drugs mentioned refers to the amount that was either found in a sting operation or the amount that was reported as missing. The purpose of this quantification was to establish the nature of trends in the drug world as portrayed by online news media.
RESULTS
Final table-narcotics
Drug
Rank in terms of usage
Percentage
marijuana
1
99.99%
khat
2
0.006%
cocaine
3
0.002%
opium
4
0.0002%
Final table-prescription drugs
drug
Rank in terms of usage
percentage
oxycodone
1
52.1%
Codeine
2
34.5%
morphine
3
13.5%
Written profile of the findings
Narcotic drugs
In the case of narcotic drugs being mentioned in online media reports, the following findings were made. Out of 10 online news stories on drugs, Marijuana emerged as the most abused narcotic drug at 99.9% (1093050kgs/1093132kgs). The second most abused drug was khat, being 0.006% (61kgs/1093132kgs). The third most abused drug was cocaine, being 0.002% (19kgs/1093132kgs). The least consumed drug according to the analysis of these news reports was opium whose percentage of the total amount mentioned was 0.0002% (2kgs/1093132kgs).
Prescription Drugs
The news reports which were observed and analyzed also featured some legal prescription drugs that made their way into the hands of drug-dealers. According to the news reports analyzed, the most abused prescription drug was oxycodone whose percentage of the total prescription drugs mentioned was 54.1%. (817372/1569722 tablets). The second most abused prescription drug was codeine at 34.5% (541000/15691722 tablets). The least abused prescription drug was morphine at 13.5% (211350/15691722 tablets)
Additional information
It should be noted that in the case of narcotic drugs, the reports were focusing on quantities that had been confiscated from criminals whereas in the case of prescription drugs, the stories dwelt on reports of missing medication. This could suggest that the stories on prescription drugs provided a more accurate picture of the drugs that had fallen into the wrong hands.
Another surprising fact is that criminals` preferred method of acquiring prescription drugs was through armed robbery and other forms of theft.
The narcotics trade in Canada has a symbiotic relationship with other forms of deviance. The jets that are used to export drugs come back with other contraband such as guns. Also, in a police operation targeting child pornography, drug dealing was adversely mentioned in the reports. It was also reported that the drugs ranked as the second most common form of contraband found on inmates in the prisons.
In two instances when the age of suspects was mentioned, they were all above 40 years of age.
Some of the drugs are consumed almost exclusively by immigrant populations such as khat whose main users are individuals of East African or Yemeni origin. Cross border partnerships between Canadians and foreign nationals greatly boost international smuggling of narcotics. These foreigners are based in Jamaica, Costa Rica, Guyana an...
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