Vision & Mission Statement Analysis

Vision and Mission Statement Analysis
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Vision and Mission Statement
Introduction
Every organization needs both the vision and the mission statements to define its strategies. These statements are critical elements that provide the company with the guidelines for developing its objectives. The vision and mission statements give the foundation for the organization’s goals. From this, it is then possible to create the tactical and strategic plans of the company. Both service and product-based companies require vision and mission communication to achieve the organizations’ goals and objectives. These statements offer insights into the role of the business, value, and direction. The statements are the primary drivers of the decisions and the company’s strategy, goals, and objectives discussed in the management board CITATION The22 \l 1033 (The University of Arkansas, 2022). Looking at Chick-fil-A and Costco’s vision and mission statement, a comprehensive approach allows review of the function and role of these statements in the success of the businesses.
Vision and mission statements for both companies
The Chick-fil-A vision is to celebrate God by being a faithful steward of all shared with us. To have a positive impact on all who interact with Chick-fil-A while its mission is to be America’s best fast assistance restaurant at winning and keeping clients. On the other hand, Costco’s vision is to be where efficient buying and operating practices give members access to unmatched savings. Its mission is to continually provide its members with quality goods and services at the lowest possible prices.
Similarities
Both Chick-fil-A and Costco’s vision statement declare higher purpose and showcase its potential to achieve tremendous success. The statement emulates the perceived outcomes aspirations in the future. Both visions comprise having an innate belief and honest indoctrination to stewardship to anchor the companies to success. These visions declare benevolent, meaningful, and powerful definitions of the company’s commitment to elevating from one level to another. Both visions illustrate the need to promote their customers to a position of prestige and power.
Furthermore, these visions are future-oriented and paint a clear picture of the direction and path to follow. With a key focus on the positive attributes, the vision serves as a rallying call, affirmation to engage in positive, meaningful activities that make a tangible difference in society. These organizations show their innate desire to smile on every customer’s face through their vision statement.
In the same vein, Chick-fil-A and Costco’s mission statements share similar characteristics. In particular, both statements mention the need to meet the customers’ needs, which is primarily the organizations’ goal. These statements merge the intrinsic needs of its customers to the company’s value. The statements emphasize both companies’ potential in their customers, employees, and investors’ success. In both organizations, the mission statements discuss the practical aspects of the company’s efforts and actions to achieve the vision. Both mission statements are precise and concise and are widely understood in terms of composition. Moreover, both mission statements appeal to the organization’s actions to set a firm foundation.
Differences
On the other hand, Chick-fil-A and Costco’s vision bear remarkable differences. Chick-fil-A’s vision statement is based on stewardship, while Costco’s vision is anchored on entrepreneurial and industrious principles that seek to increase quantitative value. Chick-fil-A’s vision is embedded in a Christianity mindset to appeal to its stakeholders, while Costco’s vision statement leverages worldly perspectives that maximize economic output. From this, the vision statement of both companies differs based on the core values and actions of the business.
Impact on the Culture of each Organization
Chick-fil-A’s vision statement is the pillar upon which strategy meets direction. It gives customers, employees, and investors a description of what the company seeks to achieve in the future. The statement serves as a long-term target of the organization and thus gives it the foundation to develop strategies to realize this goal. Similarly, the mission statement provides concise descriptions of the value each customer, chef, cleaner brings to the organization’s success. On the other hand, Costco’s vision provides a mental image of how the stakeholders interact to achieve the set goals and objectives. With this, the mission statement provides guidelines for operations, decision support, and customer care between teams in the organization. The mission statement also helps the employees, volunteers, retailers, delivery guys, and other members in the community understand their roles in ensuring that the company realizes its purpose. Moreover, it ensures that the company is constantly reminded of its corporate social responsibility.
The Servant Leadership Principles or Values in Chick Fillet Mission and Vision Statement
Chick-fil-A’s vision to be a faithful steward of all its resources draws impeccable values of service, compassion, accountability, honesty, and transparency. Based on Chick-fil-A’s vision and mission statement, it is explicitly evident that stewardship and service are its core values. The company is deeply rooted in community and strives to put a smile on every customer’s face. According to the vision statement, Chick-fil-A arouses enthusiasm for noble acts and behaviors to their servants to achieve their mission.
Values expressed in the vision and mission Statements: Public Reputati...