Research and Data Collection and the Informal Research Methods

Key Takeaways
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February 7, 2023
Key Takeaways:
Chapter 5:
As a researcher, it's essential to have a clear understanding of the purpose of my research and the questions I need to answer, including those related to marketing and organizational management. This will guide my decisions on research and data collection. Reliability is crucial in research and refers to the consistency and stability of findings. I need to choose my methods in a way that maximizes reliability. Repeatability, or the ability to replicate findings, is also essential, and I should choose methods that promote it. Sampling is a critical aspect of research as it ensures that my findings are representative of the larger population. The choice of data collection methods should align with my research purpose and questions. Lastly, data quality is vital to the validity of my research findings, ...