Operational, Tactical, and Strategic Dashboards
Operational, Tactical, and Strategic Dashboards
Dashboards serve many purposes one of which is to capture and communicate performance.
Explain the different purpose of each of the three types of performance dashboards: operational, tactical, and strategic.
Explain the differences in terms of the users, scope, information, frequency of updates and the emphasis for each.
Include an example of a dashboard as an appendix to your paper and include which type it is. (Remember that appendices are after the references page in APA format.)
Paper Requirements:
Be sure to properly organize your writing and include an introductory paragraph, headings / subheadings for the body of your work, discussion recommendations, and a conclusion.
Format your entire paper in accordance with the CSU Global Writing Center Links to an external site. guidelines.
Your paper should be at least five pages. The page count does not include the required title page and reference page, nor does the page count include any supplemental pages, should you use them, such as appendices.
Prepare your work using at least one of this week's required readings and one outside reference (a peer-reviewed scholarly article published in the past five years). The CSU Global Library Links to an external site.is a good place to find these resources. The Library offers this Project Management Resource Guide Links to an external site.to assist you with research and writing.
Operational, Tactical, and Strategic Dashboards Paper
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Operational, Tactical, and Strategic Dashboards Paper
Introduction
Dashboard refers to an analytical and intelligent tool that gathers data from different information sources and portrays them in a comprehensive, concise, thoughtful, and meaningful way employing visual attributes in the archetype of key performance indicators (KPIs) (Vahedi et al., 2022). It facilitates efficient decision-making to ensure managers can take brief assessments of the status quo concerning whether the assessment performance is beneficial or undesirable, establish current issues, analyze their key determinants, and ultimately enhance their performance. In this context, different dashboards are designed and employed in real-world situations to address problems within a limited timescale. For example, dashboards have been leveraged to properly integrate and disseminate evidence to support decision-making processes in healthcare organizations. This paper evaluates the purpose of operational, tactical, and strategic dashboards and evaluates their differences in terms of users, scope, information, emphasis, and frequency of updates.
Purpose of Operational, Tactical, and Strategic Dashboards
Dashboards are recently adopting the three main dashboards for various reasons. The contemporary enterprise manager constantly relies on dashboards to support their ability to effectively and efficiently run their organization. Performance dashboards transform strategy into initiatives, metrics, tasks, and objectives personalized for individuals and teams within the enterprise. The dashboard offer information that could augment decision-making and optimize business processes within the company. The primary goals of performance dashboards, irrespective of the type, are business performance improvement, strategic communication and dissemination, and efficient performance management (Bugwandeen & Ungerer, 2019).
Dashboards are categorized into three main types. Operational dashboards support tracking, management, and control of particular business processes and activities based on detailed data and are generally utilized by front-line workers. These dashboards demonstrate shorter timescales as well as operational processes. Tactical dashboards facilitate the assessment of progress in core initiatives and departmental procedures – principally for analysis – and are generally used by managers and executives. They are typically used to track performance. Strategic dashboards are tailored to ensure the company is aligned with its strategic goals and are primarily employed by top leaders to evaluate monthly performance (Bugwandeen & Ungerer, 2019). These are focused on high-level metrics and long-term strategies.
Appendix A depicts an example of a dashboard. It is a tactical sales performance dashboard that offers an overview of the sales department’s progress by emphasizing sales KPIs: customer lifetime value (CLV), customer acquisition cost (CAC), average revenue per unit (ARPU) sales targets, and sales growth. Based on this dashboard, the sales manager is able to establish whether or not the sales department is achieving its objectives (Calzon, 2021). This dashboard is increasingly valuable to the organization because the managers can see deeper into the data and derive actionable data-based insights.
Performance Dashboard Users, Scope, Information, Frequency of Updates, and Emphasis for each
An operational dashboard tracks and manages operations with shorter time horizons. This type of dashboard emphasizes monitoring operational processes and is typically administered by line workers. Operational dashboards are primarily employed to monitor and analyze a firm’s activities within a specific business segment. The dashboard’s scope typically emphasizes notifying the respective line workers and is driven by real-time data to ensure active monitoring. Operational metrics dashboards are a subject of experts within the specific area. Operational dashboards also help departments to be proactive and up-to-date about problems in the market. For example, a manufacturing company might employ them to monitor products produced alongside the number of returns, complaints, or defects (Kerzner, 2017). This supports the manufacturing analytics procedures – with a dashboard, any change that raises concerns is established in real-time.
A tactical dashboard emphasizes the evaluation and tracking of project progress and is performed by mid-level managers or supervisors, fo...