Innovative Organizational Behaviors at IDEO Organization

Innovative Organizational Behaviors at IDEO Organization
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Innovative Organizational Behaviors at IDEO Organization
The competitive business environment compels organizations to adopt rapid innovation that would guarantee significant success, including a considerable market share. The objective is to ensure the target audiences’ needs, interests, and preferences are met, thus increasing brand recognition and value (Luamba et al., 2021). In turn, an organization easily beats competition by attracting and retaining an existing client base. IDEO is recognized as one of the leading product development firms globally. IDEO is arguably an innovative firm that has made multiple significant contributions in healthcare, technology, and the film industry. According to ABC News, the 25-foot mechanical whale in the film Free Willy, Smith’s Skis goggles, high-tech medical equipment, the first Apple computer mouse, and Nike sunglasses NEC computer screens are examples of innovations championed by IDEO (Neri, 2009). Product development is an example of innovative behavior, which includes redesigning products to match contemporary consumer expectations, including convenience. IDEO’s success is attributed to various organizational behavior, including effective group leadership, teamwork, and capitalizing on others’ ideas.
Teamwork is one of the organizational behaviors that is linked to IDEO’s success in product development. Based on ABC News’ video, one can clearly see that the team of designers works together to generate a modern and more reliable shopping cart (Neri, 2009). Teamwork entails working together and effective communication, among other behaviors and actions that are collectively executed and coordinated. Teams are influential in business outcomes, which extends to generating innovative ideas that can influence desired stakeholder responses, such as increased sales and investors’ commitment. According to Fay et al. (2014, p. 261), “the more widespread the use of teamwork in organizations, the higher the level of organizational innovation.” The process includes sharing innovative ideas and responsibilities, where everyone’s voice is heard, thus creating a sense of belonging and commitment to the organizational goals. Without teamwork, innovation slows down because the workforce lacks harmony and the desire to learn from each other and is less likely to expose the innovative department to multiple ideas for evaluation and subsequent trial or implementation.
The other organizational behavior that can be borrowed from IDEO’s innovation model is the reliance on effective group leadership. In this case, ABC News reports that the team from IDEO disregarded hierarchy in their engagement. Socha (2019) asserts that hierarchical structures are discouraged because of the presence of chains of command that can impede effective time management. In other words, hierarchical structures affect faster decision-making, which ultimately hinders innovation, especially in a competitive environment. Hierarchical structures can be tied to the centralization of power, which is the case in autocratic leadership. In most cases, as Wang et al. (2019) allude, autocratic leadership limits group input and impedes subordinates’ willingness to offer feedback or contributions. As such, the team’s morale to work towards an identified objective is affected. The success at IDEO can be tied to horizontal communication, which enhance...