Management Decision Problem at Lululemon Athletica Inc.
The assignments are sequential, and all of them parts of one course-long quantitative marketing research project using primary data.
The assignments will allow you to replicate the marketing research process described in the textbook and lectures, using various statistical analysis techniques.
Assignment 2 (Team)
(max. 3 grading points) - Based on the selected MDP and MRP, whether the team decides to choose one of the MDP/MRP choices from a team member or opt for one of Stukent's mock-up clients, formulate the appropriate market research design as a process.
- Task 1 (max. .5 grading point): Prepare a managerial report, starting with an executive summary, expected length up to 5 pages APA format, excluding cover page, table of content, and appendixes.
- Task 2 (max. .5 grading points): Develop a theoretical model for the project
- Task 3 (max. 2 grading points): Formulate the appropriate market research design as a process and illustrate the purpose of each step using examples from your research topic and/or related information sources.
Business Analysis and Decision-Making
Student Name
Institution
Course Name
Instructor
Date
Table of Contents
Business Analysis and Decision-Making. 3
Executive Summary. 3
Introduction Approach to Market Research Problem.. 4
The MDP in Amazon. 4
The appropriate MRP for the Amazon. 4
Research Objectives. 4
Theoretical Model 5
Market Research Design. 6
Conclusion. 7
References. 8
Business Analysis and Decision-Making
Executive Summary
Athletic clothing and accessories with a lifestyle inspiration are designed, sold, and distributed by Lululemon Athletica Inc. (Lululemon). It sells its goods under the Lululemon Studio and Lululemon Athletica labels. Lululemon supplies merchandise through its online store at lululemon.com. It sells its products directly to customers as well as via company-operated outlets. It has warehouses and distribution centers worldwide. It has internal retail locations in many nations, including the US, Canada, Australia, and the UK. Millions of clients make up the business's solid market base, which it has built up over time. All types of commercial businesses are vulnerable to management issues, and Lululemon is no exception, given that it is a global company. A company's leadership team is supposed to make decisions based on research findings; hence, the management decision problem (MDP) describes the circumstances that may develop within the business. As a result, this necessitates that management begin the process of conducting research. The growing threat posed by the established competitors in the athletic clothing business is Lululemon's MDP concern. Due to the fierce rivalry from other businesses, the leadership team has been forced to conduct market research to identify strategies for preventing being pushed out of the marketplaces by established corporations in the sector. The market research problem (MRP) describes the rationale for the management's choice to conduct the research procedure. Through management, Lululemon will begin a study process to determine numerous variables that have raised market competition and potential solutions to reduce the detrimental effects of competing businesses. The most effective methodology for the (MRP) shall be used.
Introduction Approach to Market Research Problem
For Lululemon Athletica Inc., the study reveals a management decision problem. These factors will be assessed and developed into a market research problem that can be explored after it has been made clear what hinders management from making decisions in the MDP. The findings of this study will direct management toward suggestions for