Public Relations Response Postures

Discussion Thread: Public Relations Postures
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Discussion Thread: Public Relations Postures
Public relations response postures are strategies that build a mutually positive relationship between an institution and the public. This paper gives hypothetical examples to explain denial, diminishment, rebuilding, bolstering, and diversion responses. Lastly, the essay identifies a sports organization, the posture it used, its results, and a better alternative it could have used.
Denial response aims at removing the link between the crisis and the company. This strategy involves refuting an accuser renouncing and blaming others. For example, when a group of individuals claims that a company's product has negative effects, the crisis communicator can confront the people by threatening to use a lawsuit. State that an issue does not exist or blame the problem on another group outside the company. Additionally, the diminishment response tries to reduce attributions of administrative control over a crisis. This strategy involves justification and excusing (Saini, 2022). For example, if a company wants to lay off its workers, the institution may give an excuse that it is due to a pandemic or government guidelines. The crisis manager can then try to minimize the apparent damage by showing how the cost of losing a few people is more desirable.
Rebuilding postures aims at mending the organizations' reputation. The foundation designs Words and actions that benefit shareholders and offset the negative impacts of the crisis. This strategy involves apologizing and compensating victims (Raithel & Hock, 2021). For example, the beauty products of a company may harm or burn its clients; the organization can provide money to aid the health of the victims. Moreover, the crisis manager can state publicly that the firm asks for forgiveness and takes full responsibility for the predicament.
Bolstering serves as a supplement to other postures. It seeks to build a confident connection between the organization and its stakeholders. This strategy involves victim, ingratiation...