IM-U2A- macroenvironmental

The Unit 2 Assignment extends your work in Unit 1 regarding the competitive and macroenvironmental factors that impact a business. You will prepare a SWOT analysis using the company you analyzed in the Unit 1 Assignment for this assignment. As a reminder, your company's strengths and weaknesses are internal, issues you have control over and can modify. Opportunities and threats are external; matters going on outside your company, in the larger global market. See Unit 2 Assignment template. (SEE ATTACHMENT) Reference the course textbook and a minimum of one article from the Purdue University Global Library.(IF YOU WANT TO HAVE ACCESS TO THE BOOK LET ME KNOW, I CAN GIVE YOU THE PASSWORD, THE SYSTEM DOES NOT ALLOWED ME TO DOWNLOAD.) For an example of a SWOT analysis, see “Skechers USA, Inc. SWOT Analysis.” (SEE ATTACHMENT) Keyword search terms you might find useful include “SWOT,” “competitive analysis,” or “strategy” plus company name. ******************* 02 16:12 HELLO, You are currently working on unit 1 of this assignment, here is U2. this is extra requirements for this unit. The paper is required to include an introduction, conclusion and be at least two double-spaced pages in length, using 11-point Georgia font.