You are required to research Tesla, to understand their current position in the market and their current stance on quality within the business as a whole.

Critical Analysis and Total Quality Performance Assessment of Tesla Incorporation Author’s Name The Institutional Affiliation Course Number and Name Instructor Name Assignment Due Date Contents TOC \o "1-3" \h \z \u 1.0 Introduction PAGEREF _Toc161248420 \h 32.0 Total Quality Management PAGEREF _Toc161248421 \h 32.1 Customer Satisfaction PAGEREF _Toc161248422 \h 32.2 Continuous Improvement PAGEREF _Toc161248423 \h 42.3 Employee Involvement PAGEREF _Toc161248424 \h 42.4 Cost of Quality Report PAGEREF _Toc161248425 \h 52.5 Barriers to COQR Implementation PAGEREF _Toc161248426 \h 73.0Balanced Scorecard (BSC) PAGEREF _Toc161248427 \h 83.1 Financial Perspective PAGEREF _Toc161248428 \h 93.2 Customer Perspective PAGEREF _Toc161248429 \h 103.3 Internal Processes PAGEREF _Toc161248430 \h 113.4 Learning and Growth PAGEREF _Toc161248431 \h 123.5 BSC Barriers PAGEREF _Toc161248432 \h 124.0 Conclusion PAGEREF _Toc161248433 \h 135.0 References PAGEREF _Toc161248434 \h 14 TOC \h \z \c "Figure" Figure 1: Layoffs Leave Tesla Employees Anxious About Their Jobs PAGEREF _Toc161248436 \h 4 Figure 2: Tesla's research and development expenses from FY 2010 to FY 2022(in million U.S. dollars) PAGEREF _Toc161248437 \h 6 Figure 4: Balanced Scorecard PAGEREF _Toc161248438 \h 8 Figure 5: Balanced Scorecard of Tesla PAGEREF _Toc161248439 \h 9 1.0 Introduction Despite its innovative accomplishments, Tesla has experienced continuous quality control problems, from panel gaps to paint job disparities (Isidore, 2021). A Balanced Scorecard provides an extensive framework for performance management, strategic planning, and execution that can enable Tesla to monitor its progress and eventually reach its long-term objectives (Cordova & Coronado, 2020). This research will analyse the quality management techniques that Tesla can use to comprehend its balanced scorecard better and transform its competitive strategy in emerging markets. 2.0 Total Quality Management Total quality management is considered the most prominent and undeniable feature when any industry is discussed. In the automobile sector, all the procedures ranging from scrap to final product finishing must have elite quality components (Van Kemenade, 2021). As the ultimate goal of Tesla, like other similar firms, is to satisfy the customers, quality control features cannot be denied. Several quality-related mishaps have dogged Tesla's journey, highlighting areas needing improvement. Tesla has experienced numerous quality control problems that have damaged its reputation, from missing suspension nuts to glass roofs breaking off. These problems, made worse by uneven panel gaps and assembly errors, highlight how crucial it is for the company to have robust quality control procedures. 2.1 Customer Satisfaction Consumers' concerns over the general lifetime and durability of Tesla vehicles have arisen due to reports of quality control issues, including panel gaps, paint defects, and malfunctioning components. Several such problems have badly damaged the company's overall brand image, and customers are also losing interest due to the company's poor quality control arrangements (Unzueta et al., 2020). The company has experienced numerous complaints from its valuable customers in this regard. Quality control failures cause these malfunctions, which continuously increase with no improvement in quality checks, further creating issues for the company. 2.2 Continuous Improvement Considering the current quality management issues, the company has struggled to sustain its improvement. It is getting harder for Tesla to maintain constant quality throughout its manufacturing processes as it tries to increase output to meet the growing demand for its electric automobiles (Furrier, 2023). If not adequately controlled, rapid expansion might result in breaches in quality management procedures. Despite their outstanding features and performance, Tesla automobiles have come under fire for their unreliability. TQM promotes a continuous improvement culture wherein businesses work nonstop to improve their procedures, goods, and services. Tesla's long-term survival in the cutthroat auto industry depends on its dedication to incremental invention and improvement. 2.3 Employee Involvement Figure SEQ Figure \* ARABIC 1: Layoffs Leave Tesla Employees Anxious About Their Jobs (Richter, 2021). As shown in the figure above, employees at Tesla are much more worried about their layoff leaves at the company. Without employee involvement, no company can make progress. Internal support from inside the business is entangled through dedicated employees. Tesla has always claimed that employees here are provided with the most top-notch benefits, but the company's employees have reported multiple incidents of employee mishandling (Kay, 2022). The employees are provided with specific development opportunities to excel in their skills, but they are not provided with sufficient training programs, which badly damages their work performance. 2.4 Cost of Quality Report The cost of maintaining the vehicle's quality is directly linked to the company’s standing in the market. Tesla spends much on retaining the warranty factor for its customers so that they may purchase those vehicles without any fear and can get their quality issues fixed, if any, afterwards. Tesla has strengthened its quality management and control procedures in response to these difficulties to remain competitive in emerging markets (Oguche, 2023). Though the quality control team has been trained and updated with the latest quality check tools, many quality mishaps are still being reported at the final check. These issues further slow down the production and final finishing of the products. Since quality control takes extra time, the final products are being framed late. To address problems proactively and reduce the chance that faults will reach customers, the company has implemented improved quality assurance procedures, increased automation in the manufacturing process, and enhanced supplier control. Tesla's commitment to leveraging automation in quality control signifies a strategic shift towards more efficient and reliable manufacturing processes. By investing in automated inspection systems, Tesla aims to streamline quality assessment procedures and mitigate the risk of human error. These systems, powered by cutting-edge technologies such as machine learning and computer vision, promise to detect defects early in the production cycle, ensuring higher product consistency and reliability. Figure SEQ Figure \* ARABIC 2: Tesla's research and development expenses from FY 2010 to FY 2022(in million U.S. dollars) (Carlier, 2023) As shown in the figure above, the company has been spending much on solving research and development issues. Beyond the production line, quality control also includes customer support and service. Tesla has come under fire for the way it has handled complaints from customers and service concerns. There have been stories of lengthy wait periods for repairs and trouble getting help when needed. Resolving these issues is crucial ...