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3 pages/≈825 words
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APA
Subject:
Management
Type:
Essay
Language:
English (U.S.)
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Topic:
IM-U10A
Essay Instructions:
Identify the implications of competitiveness and collaboration in a global economy.
Scenario (fictional):
Vibe Trend (VT) is a three-year-old music production company. They configure music from all over the world to be available through various media. They also create the original soundtracks for movies and television series. In the last year, they have had many client complaints that the company is not culturally sensitive regarding their artists or cannot relate well to their audiences, and some large accounts have moved over to other competitors who have a more diverse workforce. The CEO has tasked you as the new human resources director to address this issue. The organization's salesforce is composed of five men who predominantly prefer country rock music.
Assignment Checklist:
State the scenario, including the company name, business purpose, and issue presented.
Identify three ways diversity relates to competitiveness for Vibe Trend, providing supporting details.
List three ways Vibe Trend can collaborate to enhance their position in the global business world, providing supporting details.
Outline five steps the company can take to make their workforce as diverse as their customer base, providing supporting details (see Bateman, p. 215–216).
Use Unit 10 Assignment Template
Essay Sample Content Preview:
MT140: Introduction to Management
Presented by: (Insert Your Name)
Scenario
Vibe Trend (VT) is a music production corporation that has existed for three years. The company’s work is configuring music from around the world, making it available in different media and creating original soundtracks for movies and television series. While the company has largely been successful, it has faced accusations of lack of diversity in the workforce by failing to incorporate different genders, religion, ages, race, and nationality as they currently have five men in their payroll who only prefer country rock music (Bateman & Konopaske, 2022, pp. 6-7). As a result, this has made it challenging to understand and meet the needs of their artists and connect with their audience.
How does Diversity relate to Competitiveness per the given company scenario?
Diversity can influence the competitiveness of Vibes Trend in three ways. One is helping the company understand diverse markets (Bateman & Konopaske, 2022, pp. 15). The primary issue the company is accused of is failing to connect with its audiences and being culturally insensitive. Having a diverse workforce opens doors to new contacts in new communities, as diverse employees easily penetrate the previous impenetrable market as they match their identity, needs and interests. Hence, this makes the company attractive to diverse groups such as minorities and women, both young and old, as the company represents their choices in music. Diversity relates to Vibe Trend becoming competitive by leveraging creativity and innovation in solving problems. Employees with a similar demographic tend not to understand the delicate and significant concerns and preferences shared by different communities (Bateman & Konopaske, 2022, pp. 15). For example, how a musician’s culture influences their music and the types of music diverse groups would enjoy hearing. Nonetheless, having a diverse workforce brings all these perspectives to the table, creating effective and successful solutions that incorporate all, making it competitive.
Diversity relates to competitiveness for Vibe Trend by attracting and retaining motivated employees. Diverse and inclusive workplaces are desirable workplaces that make employees feel respected, valued and free to...
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