Growth Paths for Corporate Ventures in Terms of Markets and Products
Required Essays
Growth Paths for Corporate Ventures in terms of Markets and Products. Figure 1.1. Page 21. Need real world examples
Roles i.e Technical Innovator that must be filled on a Venture Team. Page 115. Need real world examples.
Six Major Levels of Locations of Ventures, Pros and Cons. Approximate Page 147. Need real world examples.
Optional Extra Credit Essay
Seven Major Venture Types. Figure 8.5. Approximate Page 224. Need real world examples.
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ESSAY # 1 (35 points) Discuss and Analyze Growth Paths for Corporate Ventures in terms of Markets and Products. Figure 1.1 Discuss each quadrant’s definition in your own words and provide well researched real-world examples for quadrant and why they illustrate the chosen quadrant.
ESSAY # 2 (25 points) Discuss the roles i.e. Technical Innovator that must be filled on a Venture Team in your own words. Discuss each role with well researched real-world examples.
ESSAY # 3 (25 points) Discuss and analyze the Six Major Levels of Locations of Ventures. Discuss the Pros and Cons of each. Discuss real-world examples Optional – Extra Credit Essay ESSAY # 4 (25 points) - Discuss the Seven Major Venture Types in your own words. Discuss each type and provide well researched real-world examples for each and why they illustrate the chosen Venture Type.
Business Essays
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December 19, 2023
Essay 1
The Ansoff Matrix is one of the most commonly used tools for strategic growth. It helps companies to navigate and find strategies depending on whether the market and products are old or new. Here are the quadrants present.
1 Greater Penetration Increase Share
This strategy focuses on increasing market share within existing markets with current products. Companies employ tactics such as price adjustments, marketing campaigns, and service improvements to entice more purchases by existing customers or draw customers from competitors. Accordingly, one of the companies I found to be using this is Amazon, as it buys out various smaller companies to reduce competition for its various product sectors.
2 Develop New Markets
This quadrant focuses on targeting new and potential market segments by offering such products to those markets. One widely known example is home-use machines like Nespresso and Dolce Gusto, thus entering a new market segment in the ASEAN region (despite being in the market beforehand).
3 Develop New Products: