Group Alternative Assessment

‘
Group Alternative Assessment
Student’s Name
Institution
Course
Professor’s Name
Date
Group Alternative Assessment
Background
Large multinational companies such as Johnson & Johnson, Unilever, and Procter & Gamble dominate the personal hygiene product market. The cosmetic business is divided into hair care products, skincare, fragrances, makeup, and coloring. The proposed company is a natural and organic cosmetic brand for skincare. There is a growing demand for using these cosmetics even as conventional cosmetics have a significant market share. The products seek to satisfy the need for skincare for all people with a low risk of suffering dermatological alterations and skin damage. The competitive advantage of the product lies in the natural origin of the components that have no chemical alteration and would be marketed to the metropolitan market. There are different natural and organic brands, but with the new product under the brand Saf, the products will be promoted and marketed using social media and traditional media.
Geographical Market
The products would be available in the whole UK after being launched in London, and through marketing and awareness, there would be greater customer awareness. Marketing the product in the home market before expanding internationally is essential to promote organic growth while catering to the needs of diverse markets.
Target customer segment
Identifying the customers' needs is necessary to market products that satisfy their needs, and the main target group is young women to middle-aged women. The buyer persona is women between 18 and 50 years interested in natural skincare products and who use the internet to get information on natural and organic products. The customer target group sells to maintain their natural skin using products with no minimal to no chemicals while also expecting value for their money. While numerous brands, including multinational brands, there is a need to target more those who seek alternative products with natural and organic ingredients. Saf care products are beneficial for all types of skin, hair, and scalps and designed to prevent skin breakage. The brand offers all the customers high-quality and reliable products.
The customers expect that are high-quality cosmetic products, mainly organic and natural. There should also be ease and accessibility of finding what they are looking for at the right time and place.
In the US, there is no requirement for the US Food and Drug Administration (FDA) to approve cosmetic products and ingredients, but for the color additives. Similarly, in the UK, there are less stringent regulations of personal care products compared to food.
Marketing Strategy for the Product
The marketing strategy is one of the most important parts of marketing that detail was reaching new customers. Promotional strategies integrate various tactics targeting traditional media, online advertising, and event marketing. Direct sales and a focus on creating an immediate response and lasting relationships with the customers are necessary to improve advertising, promotion, and marketing efforts.
Social networks are used to share content, but they are also essential to know the audience. One way to link social networking with the overall marketing strategy is by applying a social listening strategy to find more what is being said about your brand and the type of products that will likely be successful in the market. The results help you determine what potential customers need or want and, based on the results, sell products.
The promotional strategy targets the final consumers to influence them to purchase the products and increase demand and product stocking where the consumers can buy them. The marketing strategy also emphasizes making the product available among retailers and distributors; this will be achieved through the presentation of the product. In addition, there are samples, promotional and advertising material provided to the target customers to raise awareness about the products. Different marketing channels are used to carry out the marketing strategy, from direct advertising, media advertising, and online advertising. The main promise is to provide high-quality skincare products that satisfy new and potential customers where natural ingredients are used.
Various ingredients, components, and products have been used in the cosmetics industry, but there is the use of natural ingredients that do affect the skin. As such, marketing focus on wellness where the ingredients are well tested and have no negative impact on health. Different brands on the market are marketed as natural but with little information about the ingredients and components. As a result, the products are marketed to retailers and pharmacies, thus achieving greater customer acquisition.
Having an online marketing strategy is essential to attract and retain new customers while also gaining a competitive edge. One of the key components of the online marketing strategy is identifying keywords that optimize the site necessary to reach the target market. Search engine optimization documents updates that make the website appear more prominently for the main keywords. Besides this, there is paid online advertising to reach the target customers. One of the most important components of the online marketing strategy is leveraging the social media strategy. When using social media promotion, there is a focus on engaging and attracting customers in the niche market interested in t...