The Field of Public Relations

The Field of Public Relations
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The Field of Public Relations
The public relations field has an excellent future direction, as evidenced by the current trends. Nevertheless, various challenges affect practitioners as they perform their work.
Public relations (PR) trends and the significant PR's role in promoting brands predict its bright future direction. The increased inclusion and diversion trend in the workplace enhances better perspectives from varying cultural backgrounds. The higher inclusion, diversity, and equity in PR companies improve productivity, engagement, and job satisfaction, thus predicting an excellent direction in the field (Kiely, 2022). PR practitioners of diverse backgrounds offer different opinions to increase profits while considering customers’ diverse backgrounds. PR has personalization trends and technological and digital advances, including PR reporting technology, social media use, and data analytics (Kiely, 2022). The COVID pandemic proved PR's role's significance since PR practitio...