Consider the pros and cons of commercials. Why is Commercial Effective

Why is Commercial Effective?
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Why is Commercial Effective?
Introduction
A number of companies around the world rely on commercials to upsurge their sales and increase profits. These businesses aim at achieving a larger market share, appeal to more customers, and attain a greater awareness of their brands (Cury, 2005). According to the Cambridge Dictionary (2018), a commercial refers a paid for television or radio advertisement. TV commercials are usually effective since they create a lasting memory in the minds of potential clients. Furthermore, studies have shown that despite the spread of online marketing over the recent years, TV and radio commercials continue to attract a huge number of followers since the commercials are usually aired in between popular programs. However, it is important to note that there are both positive and negative effects of commercials.
Ball State University conducted a study recently to determine the rate of watching commercials among the average Americans, and the results showed that TV continues to be the most dominant platform irrespective of the rapid spread of the internet. This is because the general American population on average spends an approximate of 4.5 hours per day watching television, thus making it one of the most popular platforms of spending leisure time (AllBusiness Editors, 2018). Furthermore, apart from these commercials being easily accessible by the largest part of the population, businesses have the ability of using these platforms to showcase to customers how their products work. Other factors that make commercials to be effective include: they reach potential clients when they are most attentive, they are brief and precise, they use attractive colors and sound, and they portray the c...