The Persistence of Posters

The Persistence of Posters: A Reflection
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“The Persistence of Posters,” written by Andrew Blauvelt in 2011, talks about the evolution of advertisements, from printed form to the use of modern technology and social media platforms. Specifically, Blauvelt explained the phenomenon underlying the tragedy of the loss of popularity of posters and argues that these are not obsolete forms of communication. However, from a personal perspective, posters are impractical. They must be entirely replaced by online posters, as traditional posters do not just maintain the actual value of communication but also reminisce the use of printed posters in the previous era.
Blauvelt (2011) attributed the loss of popularity to the emerging platforms that overrode printed materials. Posters were initially used for advertising or for searching for essential workforce or materials in one field, and these are posted along the roads or sidewalks of the busy cities. It evolved from black and white to objects with colorful and creative designs. Despite its evolution, modern strategies were still replaced via online posters posted on social media platforms such as Facebook and Twit...