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English (U.S.)
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Topic:

Reflection and Synthesis. Reflection on Learning Journey.

Essay Instructions:

As you reflect on your learning journey through this course, please respond to the following:

1) What materials or activities did you find most valuable in helping you understand and apply the communication assessment methodology?

2) What course concepts did you find most interesting and why?

3) Now that you've completed the course, how would you explain to someone why it's critical to measure communication activities?



Please read the attached for more details carefully.

Essay Sample Content Preview:

Reflection on Learning Journey
Student’s Name
Institutional Affiliation
Reflection on Learning Journey
The most important activities include determining the objectives, the target audience, and the motivating factors. Identifying the communication assessment methodology objectives is a collaborative activity that ensures that the goals are measurable and realistic. Determining the target audience ensures that the target demographic group is defined as precisely as possible. This is important since a group of prospective customers emerges as the most valuable and profitable business enterprise in any market. Determining the motivating factors is the most critical activity for the evaluation program since the answer determines what is measured. In this vein, it is essential to link the actions to the final purchase decision (Paine, 2011).
I find the measurement of employee perceptions an exciting concept for certain reasons. First, it is an exciting idea since employee’s sentiments and morale are closely linked to profitability or sales revenues, thus promoting businesses to assess emp...
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