The Five Essential Words for the Foundation of Marketing Research
1. Juska says "the foundation of marketing research for IMC can be condensed into five simple but essential words: who, what, why, where, and when?" Can you answer these five questions with one sentence each for your organization? （my org: pmCAN studio, please see”Jin_Organization Selection & Channel Audit “.) (Here is the web of pmCAN https://pmcanmedia(dot)wixsite(dot)com/ubelonghere/about-us
They upload science video content on social media platforms(youtube and bilibili.com), and they do music video production for musicians' personal needs)
2. For one of the "words" that has the least amount of substance in your opinion, come up with a marketing research proposal that would help you better answer the question and share it with the group.
3. Lastly, pose a question to your classmates that they can respond to based on the readings.
IMC4
Student’s Name
Institutional Affiliation
Course Name and Number
Professor’s Name
Assignment Due Date
IMC4
1. Juska (2018) says that there are only five questions one should concern themselves about regarding a potential buyer. Below, I respond to each of these questions as regards my organization.
Who? Our organization targets musicians, filmmakers, and community members who would like creative, empathetic, and aesthetic video content.
What? We create video content for musicians, filmmakers, families, and individual persons.
Why? Buyers need unique videos for their music, stories, and daily experiences.
Where? Our customers can be found on online social media platforms and in person.
When? We get access to consumers when we post content online or when we attend festivals.
2. In my opinion, "What?" has the least amount of substance. To help answer this question, I would...
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