Fundamentals of Effective Communication in the Workplace

Fundamentals of Effective Communication in the Workplace
Name
Intro Bus 100
Professor White Date
Date
An experience about effective communication in a business environment
Effective communication projects a good image about the workforce in a given business or company. Skills in effective communication assist the employees to successfully undertake their duties particularly where they require skills in persuasion. This is because people tend to follow others or to agree with others when they believe that doing so will fulfill their personal needs. The most basic personal needs include the need to be secure, to win and to be accepted (Neal, 2010). Sales people are known for using the knowledge about personal needs when marketing their products and services. They strive to show potential customers that the products or services are secure and that they would not jeopardize the potential customers’ finances. For instance, at one time, a certain sales executive that was selling soft loans on credit cards for a certain bank interested me in the service. She explained that upon consenting to processing of the soft loan I was free to pay it back in full as soon I had enough money to do so and that I was not bound to the soft loan for a prolonged time as many fear. She was demonstrating that I could trust the service because it was secure.
She also sought to make me feel as if I was winning by taking up the soft loan. She explained that the service was on offer and I was just one of the lucky customers of the bank that had been selected to enjoy the lowest interest rate on the soft loan. She explained that other customers were getting the soft loan on the credit card at higher rates. This was persuasive because it communicated that if I declined the offer at the time, I would not get another chance to enjoy the low interest rate. It was one of the reasons why I consented to the transaction on my credit card.
Three reasons for perceived effective communication and its impact to the business
I perceived the communication to be effective because of the employee’s competence in face-to-face interaction with the customer. The employee demonstrated knowledge on how to build and maintain interpersonal relationships and was comfortable in doing so. She accompanied her e-mail and phone communication with meeting me at my office to give a detailed explanation about the service. She was also consistent in her communication. This was because the information she gave during the face-to-face meeting was consistent with the information she had given earlier both on phone and email. This is important to the business because it increases credibility among customers. Customers are more likely to trust services from organizations that demonstrate that they are genuine by providing accurate and consistent information abou...