Debate: Influencers Should be Allowed to Market Products
ASSIGNMENT: Write a 4-6 page (approximately 1000-1500 words) argumentative essay arguing one side or stance of an academically appropriate debate using the classical model supported by evidence and research. If the writing exceeds the 1500 word maximum, it will be returned back for revision.
A-1. Topic Selection
Today, there are many different debates being had all around the world about topics that affect our personal, professional, civic, and/or academic lives. Some of these debates have been such hot topics for so long that it has become very difficult to add to the conversation with new and original ideas or stances to take. To move beyond this trend, we have created a list of topics that may not be written about for this Touchstone. This includes example topics that are used in Unit 4. Feel free to access a tutor if you would like support choosing a topic for this essay.
Please avoid choosing any of the following topics:
Abortion Rights
Animal Testing (Unit 4 example)
Climate Change (Unit 4 example)
Belief in God(s) or Afterlife(s)
Death Penalty / Capital Punishment
Euthanasia / Assisted Suicide
Fad Diets (e.g., Keto, etc.)
Funding/Defunding Law Enforcement
Immigration
Legal Alcohol/Tobacco Age
Legalization of Marijuana
Legalization of Sex Work
Paying Student Athletes
Second Amendment Rights (i.e., Gun Control)
Social Media’s Impact on Mental Health
Universal Healthcare
Vaccines
Choosing to write about any of the above topics will result in a non-passing score.
A-2. Instructions
Remember the word “argument” does not mean a fight in a writing context. An academic argument is more like a thoughtful conversation between two people with differing viewpoints on a debatable issue. However, you are required to take a position on one side of a debatable issue that is informed by academically appropriate evidence. For the purposes of this assignment, expressing or relying on your personal opinion of a debate is discouraged. Rather, the essay must argue one side or stance of the debate using the rhetorical appeals (logos, ethos, and pathos) and be supported by academic or scholarly sources. These include physical sources in public libraries, digital sources in academic libraries, online sources (excludes unreliable sources like procon.org and wikipedia.org, which are discouraged), and published expert reports, preferably peer-reviewed by experts in the field to maintain utmost credibility. Consider revisiting the tutorial Finding Sources for more information on appropriate sources for argumentative writing.
Your submission must include an APA style in-text citations and a reference page following the essay. In your research, you will need 2-4 credible primary or secondary sources to use as support in your essay.
All sources cited in the writing submitted must be locatable by a grader; include hyperlinks to the sources in the reference page.
The use of any source that requires payment for access is strictly prohibited for this assignment.
Avoid using sources that exceed 20 pages in length, as they may be overly extensive for the purposes of this assignment.
Including more than four sources may cause delays, and you might be asked to provide additional evidence of the credibility for each source.
On a separate page, below your reference page, include thoughtful answers to the Think About Your Writing questions. References and Think About Your Writing questions are NOT included in the word count for this essay.
B. Think About Your Writing
Below your reference page, include answers to all of the following reflection questions.
1. What have you learned about how to present a strong argument? How could/will you apply this knowledge in your professional or everyday life (3-4 sentences)? Sophia says: Think about the specific skills and techniques that you used while developing and writing your essay. What tools will you take with you from this experience?
2. Consider the English Composition I course as a whole. What have you learned about yourself as a writer (5-6 sentences)? Sophia says: What did you learn that surprised you? Is there anything that you have struggled with in the past that you now feel more confident about?
C. Argumentative Essay Guidelines
Refer to the checklist below throughout the writing process. Do not submit your research essay until it meets these guidelines.
Argumentative Topic and Thesis Statement
❒ Have you included a thesis that takes a clear, specific position on one side of an academically appropriate, debatable issue?
Argument Development
❒ Are all of the details relevant to the purpose of your essay?
❒ Is the argument supported using rhetorical appeals and credible, academic source material?
❒ Is your essay 4-6 pages (approximately 1000-1500 words)? If not, which details do you need to add or delete?
Research
❒ Have you cited outside sources effectively using quotation, summary, or paraphrase?
❒ Are the sources incorporated smoothly, providing the reader with signal phrases and context for the source information?
❒ Are the sources explained with regard to your topic and how they relate to the argument?
❒ Have you referenced a range of 2-4 credible sources?
❒ Have you included an APA style reference page below your essay?
❒ Have you included a hyperlink to each source in the reference page?
Organization and Flow
❒ Is there an introduction, conclusion, adequate body paragraphs, and a counterargument?
❒ Do the topic and concluding sentences reiterate the argument to maintain a sharp focus on the purpose of the essay?
❒ Is the argument presented in a logical order and easy for the reader to follow?
❒ Are there transitions within and between paragraphs?
Style
❒ Are the word choices accurate and effective?
❒ Are the sentence structures varied?
Conventions and Formatting
❒ Have you properly cited your sources according to APA style guidelines?
❒ Have you double-checked for correct grammar, punctuation, spelling, formatting, and capitalization?
❒ Have you proofread for typos?
Before You Submit
❒ Have you answered all of the Think About Your Writing questions on a separate page below your reference page? Are your answers thoughtful and included insights, observations, and/or examples in all responses?
❒ Does your submission include your essay, followed by your reference page, followed by your Think About Your Writing questions?
E. Requirements
The essay should be 4-6 pages (approximately 1000-1500 words in length
Argumentative Essay Guidelines must be followed or submission will not be graded
Double-space the essay and use 1-inch margins
Use a readable 12-point font
All writing must be appropriate for an academic context, including academically credible sources
Composition must be original and written for this assignment
Use of generative chatbot artificial intelligence tools (ChatGPT, Bing Chat, Bard) in place of original writing is strictly prohibited for this assignment.
Plagiarism of any kind is strictly prohibited
Submission should include your name, the name of the course, the date, and the title of your composition
Your submission must include the essay, reference page, and your answers to the reflection questions
Submit a single file only, including all assignment components
Acceptable file formats include .doc and .docx.
Influencers should be allowed to market products
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Influencers should be allowed to Market Products
Today’s world has turned digital, with social media becoming the most used platform to reach far and wide. Business people have turned to social media to market their products, some operating purely online-based businesses. Social media marketing has, thus, become competitive, forcing business people to design ways to have a competitive advantage. One of the ways is the use of social media influencers. Some businesses have immensely benefited from using influencers, even though others view it as a waste of money and believe businesses can still thrive without influencers. However, the use of social media influencers has proved to be successful. There is something with social media influencers that attracts customers more than any other marketing method. Influencers have a tendency to select the target audience, drive loyalty and make sales. The target of any business is to make as many sales as possible. Influencers have proved to help promote this agenda; therefore, they should be allowed to market products.
Influencers make existing brands grow quickly. Influencers are already-known personalities who attract huge followers who believe in them and are loyal. Influencers include public figures, celebrities and content creators (Jeremy, 2023). Since most influencers already have huge followers who trust them, it is easier for them to recommend a product or brand and make sales. The influencers can reach the target audience without feeling they are spammed. According to Big Commerce, an influencer can be likened to a loyal customer recommending a product to their close friends. Some of the ways influencers grow a brand or products include being brand ambassadors. Here, the influencer