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Literature & Language
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English (U.S.)
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Topic:

Crisis Communication in Universities

Essay Instructions:

Please review Case 4.1 which begins Chapter 4.



Assume you work for the university in handling this crisis communications situation.



You don't yet know whether the allegations against Professor Worthington are true or false.



As the case plays out with this uncertainty, what would you communicate to students? To faculty? To your financial donors?



Is there a right sequence in who to communicate with first?



300+ words minimum

Essay Sample Content Preview:

Crisis Communication
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As the personal in charge of handling the issue, the first thing to do would be to contact the people and entities within the confines of the university who have the information. The first in line would be the school’s newspaper (Zaremba, 2015). I would have to find out the exact authority that allowed the publication of that piece on the school magazine. This is because such a headline can imply the publisher is quite sure that the professor is guilty of the allegations. Clarifying such issues might be the difference between responsible and irresponsible journalism. Even from the basics of journalism, such sensitive and almost scandalous information should not be published before being proven.
The second step would be to reach out to the parties involved. The first would be the professor an...
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