Comparative Analysis for Infographic and Website Texts

Food
Name:
Institution:
Date:
Comparative Analysis for Infographic and Website texts
The present texts for comparison are from Infographic and website that appeal to the readers through the unique representation of classical rhetoric and fallacies of logic, ethics, and emotion. Whereas the website text presented gives the visual abstract with compressed information that is manageable in the small memories in a manipulative way, the Infographic text provides the data within a broader perspective for greater insight for understanding a problem dynamically through zooming in and manipulating the visual information.
Comparison of the Purpose (thesis)
The text one on Infographic talks about a change in GMO transparency. Thus, it is a descriptive text that shows information demonstrating facts and activities that different stakeholders take to enhance GMO transparency. Therefore, the thesis: change in GMO transparency; a pathway to trust enlightens the reader on the various activities that different stakeholders use to enhance GMO transparency. On the other hand, the website text reveals a call for action thesis statement: In the face of climate-related challenges, it is more important than ever to advance sustainable agricultural practices that can help make balanced meals accessible to all. Besides, the text has several screens that display different information such as climate change, working with academics, inclusion and diversity and annual reports. Therefore, the reader quickly comprehends data from one screen at a time. For example, the display on climate change reveals a thesis on a need to take action on climate change, hence the reader comprehends the need to take action to solve challenges arising from climate change. Moreover, the text is not illustrative but informative on different topics in individual screens.
Convention of the texts
Both the texts from Infographic and websites engage the readers due to their content developments, designs, and delivery (Williams, 2015). The Infographic text conveys one message to the audience while the website text gives different information such as action to climate change, working with academics, inclusion and diversity and annual reports. Besides, the Infographic does not make the audience read the information while the text from the website gives readable font especially on the thesis statements for every slide screen (Williams, 2015). However, the Infographic text uses images that chronologically convey the thesis. Thus, the Infographic has pictures of various enterprises and stakeholders that enable readers to remain a focus as they talk about one issue throughout the text. Separately, the Infographic reveals a contrast between the text and background with no more than five colors for attraction (Williams, 2015).
The website shows a text that has different screens. The screens contain different concepts and ideas with the essential information at the first screen. Every segment fills a single screen with the inclusion of text. Lastly, all the screens have one mainframe that encloses all their contents (Williams, 2015).
Rhetorical elements of the texts
The Infographic text uses logos to reveal a subject to its audience. The Infographic uses facts to show the extent of change in GMO transparency (Darling, 2016). For example, on the sub-topic ‘Consumers Want to Know,' the text reveals that 92 percent of Americans want genetically modified foods to be labeled. Separately, in the sub-topic ‘Global Regulation Procedure,’ the author uses the logo to appeal to the readers. For instance, the text reveals that at least 64 countries have established some form of mandatory labeling of GMO foods. On the other hand, the website text does not use facts as logos to appeal to its audience. It takes morality and public relations perspective as logos to appeal to the audience. For example, one of the screens indicates information on environmental concern to inform the reader on the best action to take due to the different challenges of climate change. Since such problems directly affect the public, the topic and theme appeal to the audience.
Secondly, the text from the Infographic uses the authoritative fallacy to appeal to the audience (Darling, 2016). The reliable facts such as 92 percent of Americans want genetically mo...