Clickbait and Ethical Communication
The purpose of this activity is to examine professional codes of ethics that would apply to your selected topic for the course paper. You have already examined the National Communication Association Credo for Ethical Communication. What other codes might apply?
Carefully consider the elements of ethical communication related to your chosen topic. Search for professional codes of ethics that might be applied to various aspects of your topic. Incorporate relevant information from the sources you find into the essay. Consider that the audience for your essay is unfamiliar with your paper topic or any of the codes of ethics that you are applying. You should write for clarity and understanding of these elements to benefit the reader. This activity is aligned with module outcome 2.
Writing Requirements
Write a three to four paragraph essay of at least 500 words.
Be certain to provide in-text citations.
Create a reference list for all sources you used.
Content Requirements
Briefly summarize your paper topic and specific aspects of ethical communication.
Identify codes of ethics that you examined that apply to your topic.
Explain how the codes of ethics may help identify ethical issues related to your topic or provide guidance in making decisions about ethical communication related to your topic.
This course uses the American Psychological Association (APA) format for scholarly writing. References and citations must adhere to the proper format for all written work presented including essays, discussion postings, and essay exams. Online tips for using APA style may be found at the Excelsior Online Writing Lab. (Links to an external site.) Your research should be documented by citing one or more credible sources such as the course readings and videos, scholarly articles and books, or educational websites. Wikipedia and any similar online reference sites where the content may be authored by anyone are not considered credible sources for scholarly writing.
Suggested Resources
Writing for a specific type of audience: OWL resource on Audience Analysis (Links to an external site.)
Finding and Evaluating sources:
Researching
The Research Process (Links to an external site.)
Research Strategies (Links to an external site.)
Evaluating Sources
Evaluating Sources (Links to an external site.)
Evaluating a Website (Links to an external site.)
Evaluating an Argument (Links to an external site.)
Evaluating an Author’s Intent (Links to an external site.)
OWL Essay Writing Resources:
The Writing Process (Links to an external site.)
APA Style for formatting, citing, and documenting (Links to an external site.)
Using Evidence (Links to an external site.)
Logical Fallacies (Links to an external site.)
20 Common Grammar Errors (Links to an external site.)
Avoiding Plagiarism
link to book will be provided
Tompkins, P. (2019). Practicing communication ethics: Development, discernment, and decision making. NY: Routledge.
Title
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Clickbait and Ethical Communication
Technology nowadays makes it easy for the public to get information from various platforms, such as newspapers, radio, television, and most especially the internet. The internet promotes accessibility of contents on the tip of our fingers, but this also results in issues regarding the professional and ethical standards that are set when disseminating knowledge and information online. The professional and ethical codes of conduct are questionable in clickbait because the main purpose is to get the attention of the public and encourage more people to visit and read the contents for increased revenue from advertisers (Munger, 2020). Unfortunately, this kind of content promotion resorts to debatable quality, deception, and exaggeration that will most likely trigger the curiosity and emotions of the audience. These kinds of content are working against the standards of ethical communication which promotes values such as honesty, justice, accountability, and responsibility with words and released information.
Elements of Ethical Communication
There are various fields where ethical communication can be applicable which is why it is important to follow ethical elements and principles that will be reflected in the content and delivery of the information. Ethical communication does not only focus on the words that are used for the content, but also the structure and quality of the content, manner of conveying the message, and the perception of the communicated message. The main elements of ethical communication are honesty, consistency, and responsibility. The fundamentals of ethical communication include transparency, development of professional relationships with other stakeholders, and consideration of possible impedance such as language barriers, use of jargon, and accessibility of digital technology. This involves sound ethical reasoning that ...