An Apology from Houston Astros to Fans, Baseball Players, and the MLB

INDIVIDUAL Work for Group Project…



Incorporate group project and Assignment 4 (attached)



Practical Pieces & Creatives for Big Ideas (3 parts) (15% of total grade):



Review the Presentation Samples provided



Write a Public Relations piece (1 page max)

(apology letter, START to a press release, photo release, radio PSA, TV PSA storyboard...)

to support the promotion of your Big Idea to align with the Group Plan.

(If you choose to write the press release, please realize all that would be due is the headline, subhead and lead paragraph.

You are WELCOME to write the full release, but with everything else that is due, it would NOT be required).

Design 2 Creative pieces

Options could include:

- 2-3 social media posts (counts as 1 creative)

- a Flier

- a Web page design

- an e-newsletter template

- or anything else that you think would be effective to support your Big Idea to align with the Group Plan